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Radio commercial copywriting gurus Dick Orkin and Dan O’Day met at a secret location in Hollywood (okay, it was at the Famous Radio Ranch) to personally critique 16 commercials submitted by radio station production directors, creative directors and copywriters...plus one or two from production/copywriting services.
First you’ll hear what each commercial was trying to accomplish (client description, Unique Selling Proposition, Call To Action).
Then you'll hear the spot.
And then you'll hear Dan & Dick's detailed, no-holds-barred analysis of each commercial.
Clients include:
Play this eye-opening audio for all of your sales, production & creative people!
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Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar immediately.