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How To Write 10-Second Radio Spots and Overcoming The Curse of Uniqueness by Dan O'Day (mp3 download)


Product Description

This Product Is a 1-hour, 15-Minute mp3 Audio Seminar,
which you can download immediately upon purchasing.

10-second radio commercials are becoming more and more common.
Like 'em, hate 'em — it doesn't matter.
If you're given only 10 seconds in which to sell a client's product or service (or to promote your station), that does not give you permission to do an inadequate job. 
Dan O'Day’s unique "Boiling Point" approach will help you focus on exactly what you should be saying in that precious 1/6 of a minute.
The world’s highest paid freelance radio commercial copywriter will teach you a new QuickStart Copywriting Technique  that will enable you to discover a fresh, new attention-getting approach to your ad campaign fast.
The trick is to overcome what he calls "The Curse of Uniqueness."
In addition to learning how to use these two techniques in your daily work, you’ll hear dozens of on-the-spot examples written by some of the world’s best radio copywriters.

Dan O’Day

Live Seminar Attendee Reviews

"I especially enjoyed 'overcoming the curse of uniqueness' because it helps us focus on how the listener would think."
"Dan gave me a lot of tips to make copy better. This really woke me up."
"Most valuable thing I learned: There's almost always one more edit or rewrite to make. This will completely revamp my thought process for :10s upon my return."
"I've always believed 10-second ads are viable if executed correctly, and here now are the tools to make it so."
"I know I'll take the 'overcoming uniqueness' and use it for sure. Also, I've never had to write 10 seconds before, but now I'm prepared for whatever is thrown at me!"
"I enjoyed most the ten second copywriting exercise. There has been such a mystery to me as to how to distill the copy to that degree. After this exercise I feel confident that I am able to better determine 'the boiling point!'"
"I love the idea of taking the 'boiling point' of a standard commercial and making it into a :10."
"The feedback Dan gave to the copy people wrote was amazing and practical."
"A great way to find that slice of life and make your story relatable to the listener. The ten second method is great practice to find the core message. We can always build from there."

Dan O’Day
is the world’s highest paid freelance radio commercial copywriter. Internationally known as radio’s commercial copywriting guru, O’Day has taught radio stations, ad agencies and business owners in 37 countries how to create radio advertising that works — that is a profit, not an expense, for the advertiser.

O’Day also is the creator of the Radio Advertising Bureau’s Certified Professional Commercial Copywriter course — the industry’s gold standard for radio copywriting.

Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar immediately. 

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