This Product Is a 1-Hour, 19-Minute mp3 Audio Seminar,
which you can download immediately upon purchasing.

A sad truth: Most advertising is a waste of the client's money.  

The Radio Ranch's Dick Orkin & Christine Coyle open the door and personally lead you across the threshold to advertising that works:  

• How to conceive your ad strategy 

• How to write the spot or campaign

• How to produce and direct the commercial itself.  

Orkin & Coyle take you step-by-step through the very processes that led to some of the greatest, most effective radio advertising every created.

If you're an advertising copywriter, producer, director or voice talent, it just doesn't get any better than this. 

IMMEDIATE DOWNLOAD!
Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar immediately.