This Product Is a 1-hour, 35-Minute mp3 Audio Seminar,
which you can download immediately upon purchasing.

BEHIND THE RADIO COPYWRITING CURTAIN:
A Detailed Case Study + A New & Better Way To Begin Writing Your Copy
by Dan O’Day

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The world’s highest paid freelance radio commercial copywriter takes you behind the scenes for a start-to-finish case study of a recent campaign.

• How did he research and identify the campaign theme?

• What battles did he fight with the client?

• How did he fight those battles...and which ones did he win?

• What methods did he employ to persuade the client to "do the right thing" with their advertising?

•  And...What were the results?

Dan O’Day pulls back the curtain, names names, and reveals all.

Bonus: O’Day shares a revolutionary new way of beginning any new copywriting assignment. Not a method or a technique; it’s an amazing tool that just might change the way you approach your new copywriting task, too.

Reviews for Behind the Copywriting Curtain by Dan O’Day

• “We cannot be told enough times, ‘Establish yourself as the expert.’ It changes everything. This was a great, trackable case study as well as insight into Dan's process."

• “Loved the list of 33 questions and how to ask questions. Great idea to show us the edits in sequence.”
  

• “Seeing the transition from rough draft to final copy was particularly fascinating.”

• “I expected some copywriting 'theory' but was pleasantly surprised that this was a real world example of what a copywriter goes through. The list of questions you shared was eye-opening and most of all this seminar gave me the courage to convince others of my expertise in copywriting.”

•  “Thank you for taking us behind the scenes of your writing and editing process. The key facts I took away from this session: Research extensively. Write WITHOUT editing. Edit brutally.”

• “Loved the 33 questions and research, and I appreciate the free tools to take with me as well. This will revolutionize the way I write spots, think about them, and organize them.”

 Dan O’Day is the world’s highest paid freelance radio commercial copywriter. Internationally  known as radio’s commercial copywriting guru, O’Day has taught radio stations, ad agencies and business owners in 37 countries how to create radio advertising that works — that is a profit, not an expense, for the advertiser. O’Day also is the creator of the Radio Advertising Bureau’s Certified Professional Commercial Copywriter course — the industry’s gold standard for radio copywriting.

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