Dan O’Day’s Radio and Voiceover Tools

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Do you write 30-second radio commercials?

If so, read on.... 

DAN O’DAY REVEALS TWO UNIVERSAL TRUTHS.

Want to know the two biggest universal truths I’ve uncovered in the 37 different countries where I’ve taught commercial copywriting?

1.   Every country thinks their coffee is the best, while the coffee made by their closest neighbor is sewage.

2.   Every country thinks there is a magical number of seconds that comprises the “optimal” length of a radio commercial.

The most common commercial length is 30 seconds.

But I’ve taught in countries where the standard is 20 seconds.

In one South American country, pretty much all they sell is :10s.

In one Scandinavian country, the commercial length is whatever the advertiser says it is; radio stations charge by the second. Want a 17-second commercial? No problem. You’ll pay half the amount that a 34-second commercial costs.

I’ve heard some extraordinary 2-minute commercials.

North America mostly sells :60s and :30s.

What is the “optimal” length?

Objectively speaking, there really isn’t one.

As a copywriter, I like having the luxury of 60 seconds in which to spin my sales story.

On the other hand, I’ve written 10-second commercials I’ve been very proud of and that — much more importantly — made money for the client.

But the most common length sold by radio stations is 30 seconds.

Especially since a major initiative was launched by the world’s largest radio group owner, stressing 30-second spots.

There’s an old saying in Sales: “The more you tell, the more you sell.”

That’s one reason it’s often nice to have 60 seconds at your disposal.

But you can write extremely powerful, results-producing, money-making 30-second commercials.

Quickly.

Easily.

And with great originality.

I’ve created an easy to follow, exceptionally flexible 5-Step System for creating radio commercials that get results.

You’ll never guess what I call this System:

Dan O’Day’s Guaranteed 5-Step System For Creating 30-Second Radio Commercials That Get Results.

“A Five-Step System That Really Works?
Yeah, Right.”

I don’t blame you for being skeptical.

If you’re skeptical, it’s for one of two reasons:

1)  You’re an “old pro” who has “seen it all.” You figure my System is just a rehash of what you already know.

or

2)  You believe you are not “creative” enough to write effective advertising.

If you’re an old pro, you’ll soon realize you’ve never encountered the secrets contained in this System anywhere else — unless you’ve attended one of my “live” seminars where I teach the System in a hands-on, real-time environment.

(My speaking fee ranges from $7,500 to $10,000 per day. If you’ve got the budget, I’ll be happy to fly to wherever you are and teach you my system in person.)

You’re not “creative” enough?

I travel around the world proclaiming, “Radio advertising is not an exercise in creativity. It is Mass Salesmanship.”

Being creative certainly doesn’t hurt.

But you don’t need to be creative to write an effective, results-producing commercial.

If you can sell in person, you can sell in a commercial.

I’ll teach you how in....

Dan O’Day’s Guaranteed 5-Step System For Creating 30-Second Radio Commercials That Get Results
(76-page e-book) (PDF format; Instant Download)

Not A “Formula.”

This book will not teach you a “formula” for you to follow slavishly, “plugging in” your client’s name and information.

Recently someone told me about some “sales consultant” who goes around telling radio stations that every one of their commercials should be voiced by the client, and every one of those commercials should begin with the client saying, “Hello, I’m (     ).”

Great. So every commercial sounds the same, and every one is a cue to the audience to stop listening.

(By the way, with just one exception a commercial’s opening line never should be, “Hello, I’m <     >.”)

If you follow a “formula,” you will end up with formulaic commercials — i.e., predictable, lifeless, and easy to ignore.

Some Thinking Required.
(Just A Little, Honest.)

If you’re looking for such a mindless “formula,” don’t waste your time and money on this book.

My 5-Step System is easy to use.

It’s fun to use.

It works. (Boy, does it work!

But it does require one additional ingredient: Your desire to produce results for the advertiser.

You’ll learn my System quite effortlessly. But it’s worthless to your client if you’re not willing to devote 10 to 15 minutes to apply it to a commercial.

We’re talking maybe 15 minutes from start to finish. Begin with a blank page, end with a finished commercial.

If you’re not willing to devote 10 to 15 minutes to your client’s commercial, please don’t buy this book.

Some Information Required.

In a perfect world, you would spend several days at your clients’ place of business. Watching, listening, learning.

You would interview the client for a full day.

You’d spend another day or two interviewing the client’s customers.

And then you’d have a few weeks in which to write the commercial.

As you’ve probably noticed already, however.

This is not a perfect world.

You will need to know at least a little bit about the client’s business. Obviously, the more you know, the better.

Fortunately, Step One teaches you the exact question to ask of your client.

Step Two and Step Three will be easy to discover for each client.

The real power of this system, however, is concentrated in Step Four. It’s a principle few people even are aware of, and once you learn how to apply it your copywriting suddenly and permanently will stand out from all the other advertising in your market.

Step Five is yet another principle that is unknown to most commercial copywriters. You’ll learn it quickly. (I explain it in just two pages.) And after you incorporate it into your copywriting, you’ll shake your head in wonderment that until now you’ve been writing advertising without the help of Step Five. 

A Rehash of “Conventional Wisdom”?

You might have read every book ever published on the subject of Advertising.

And still I promise you’ve never read about this System anywhere else.

How can I be so sure?

Because I created the 5-Step System. It’s mine.

When you get to Step Four, you’ll see that I’m telling you the truth when I say this System is unique. 

Why Does An Easy, 5-Step System Require 76 Pages To Teach?

Although my 5-Step System is easy to use, I do have to teach you how to use it.

But I promise the 76 pages will fly by.

Heck, one of them is just the Title Page!

And then there’s the Table of Contents; that takes up two pages.

So if you’re the type of person who, when beginning a chapter of a book, first checks to see how many pages it contains — Hey, join the club.

Trust me.

Although my System is powerful, you won’t be intimidated by it.

For each of the steps, I give numerous examples to make sure you understand exactly how to apply them.

And I’ve created “as you learn” worksheets for you to fill in as I walk you through each step of my System.

I’ve also included a 5-Step Copywriting Template for you to reproduce as needed in your day-to-day-work. 

You Will Write Better Commercials Immediately.

Depending upon your reading (and thinking) speed, you’ll probably complete Dan O’Day’s Guaranteed 5-Step System For Creating 30-Second Radio Commercials That Get Results in roughly 60 to 90 minutes. (That’s assuming you complete the “as you learn” worksheets — which I urge you to do.)

You really will be able to apply my 5-Step System immediately after you learn it.

The System is ingenious.

And potent.

But easy to learn and easy to use.

Dan O’Day’s Guaranteed 5-Step System For Creating 30-Second Radio Commercials That Get Results is a 76-page e-book (PDF format), available for immediate download.

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