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Product Description

This Product Is a 1-hour, 33-Minute mp3 Audio Seminar,
which you can download immediately upon purchasing.

A personal message from Dan O'Day:

Having begun "in the trenches" at radio stations with limited time and resources, I have great respect for those whose jobs include writing lots of commercial and/or promo copy.

I understand the tremendous time pressures, often compounded by a lack of useful information upon which to build your campaign.

But "not enough time" is not an acceptable excuse for "bad copy."

With this recording of a live workshop I taught for radio copywriting professionals from around the world, you'll learn three new, invaluable techniques to make your ad copywriting more compelling, more powerful…and more fun to write.

The first technique will teach you the two most powerful words you can use in an advertisement...and how to use them for maximum persuasion. (No, it's not "you" or "money" or "health"…or anything like that.)

The second method will teach you how to use a "negative" element to build credibility for the advertiser and a stronger desire for the product or service.

With the third approach, you'll learn how to write exceptionally powerful 15-second commercials…with a technique that works every time. (You also can use it for :30s and :60s.)

Not only will you learn all three of these previously "secret" methods; you'll also hear dozens of great commercials written by the workshop attendees.

Your Result: With these proven techniques, you'll always be able to come up with a fresh approach to a radio advertising campaign. Even when (sigh) they really should've given you a lot more time to write it.

"Extremely helpful with difficult topics/projects and for requests that we have to do many times every month — with the challenge of being different and effective." 

"Loved the Stadium Pitch writing. We run :15s back home and are going to start implementing many of these techniques into our spots." 

"Great to hear how the other attendees put the techniques into action right away. Even though I work for a non-commercial station, these ideas will help me a great deal with station promos and freelance work."

"All great info; three great themes, with helpful, clarifying techniques!"

"The 2-word construct is a good framework to build around. I have to do a lot of writing on tight deadlines, so this is very helpful. 

"Really enjoyed this workshop. Dan really understands the psychology and dynamics behind radio advertising. Love the very short, very sweet 'Negative' element tip. Copywriting exercises were short, to the point, and it really moved along." 

"Love the 2-word structure, and using the Stadium Pitch as the crux of a :15 — cool!"

Dan O'Day is radio’s commercial copywriting guru. He has taught radio stations, ad agencies and business owners in 37 countries how to create radio advertising that works — that is a profit, not an expense, for the advertiser. 

Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar immediately. 

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