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Product Description

This Product Is a 1-hour, 20-Minute mp3 Audio Seminar,
which you can download immediately upon purchasing.

The Inside Story, from Dan O'Day:

When I told the attendees at the International Radio Creative & Production Summit that they each were going to write a real commercial for one of their own clients in just five minutes, you can be sure that some were skeptical.

When I added that after the first one, they’d be writing four more in just five minutes each....

Well, let’s just say not everyone simply took my word for it.

But then I led everyone through a unique system that actually forced them to write quickly and with great originality.

The Results Were Phenomenal!

In this exclusive audio seminar, I'll walk you through my system step-by-step; it’s not at all difficult.

You’ll hear me explain the method and demonstrate it myself, as I perform three commercials I wrote via this method in a total of 15 minutes.

You’ll hear my instructions and coaching to the attendees as they do it themselves...and then you’ll hear some of their “five-minute” radio commercials.

You’ll be blown away by the quality & uniqueness of the work they produced.

Sample Attendee Reviews

“What an amazing concept! I was so surprised at the stuff that came out of me. This is a wonderful, concrete tool I can use every day to write more emotional, original copy. This is one of the neatest workshops you’ve ever done!”

“It seems so simple, but I never thought of working this way. I was able to come up with six completely different spots that were great — that I would not have come up with otherwise!”

Sample Attendee Reviews

Just a few days after the Summit ended, I received an e-mail from a radio station production director in Seattle: 

“I am happy to report to you that the client that I wrote spots for in the ‘Writing To A Different Drummer’ session absolutely loved them. Prior to my taking your workshop, the client had been using the same spot for 18 months and would not change! In fact, they used the same copy with different talent/music on another station.

“Using knowledge gained from two previous Summits, I conducted a client interview. Then at the ‘Different Drummer’ session I came up with fresh ideas that truly speak to the listeners’ deepest needs, wants and fears. The result is a client that is blown away — and a very happy Sales Manager. THANK YOU!”

Here Is What that Client Said to the Station’s Account Executive

(Remember, this is regarding the two spots the production director created in a total of 10 minutes.)

“I'm an old agency guy and I tell you what: These are the most wonderful ads I've seen created in a long time. Please pass along my highest compliments to whoever created them. They are genius.”

If you’re a copywriter or producer: Would you mind if clients talked that way about your work?

If you’re an account executive, would you mind if your clients reacted like that every time you gave them a new advertising campaign?

If you’re a radio advertising professional, you can't afford not to have this unique method available to use whenever you need a genuinely fresh, original idea...in a hurry!

Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar immediately. 

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