Most radio people think of radio "characters" as funny voices saying or doing funny things.
But when you've developed original, distinctive characters, they don't need jokes to be funny.
Just put them in any situation and the characters will find the humor that is appropriate (for the sponsor, the radio station, or the program).
In this one-of-a-kind session, attendees described specific radio ad campaign challenges they were facing and Gilbert Gnarley, Earl Pitts, Howlin' Blind Muddy Slim, Mr. Shirley, Sid & Syl, Jan, Mr. Armadingo, Marie and Grandma & Dickie jumped in to lend their own distinctive personalities and to demonstrate how when you really know your characters, you never run out of fresh, distinctive ideas for commercials.
One attendee described it best: "The Advertising version of 'Whose Line Is It, Anyway!''
Completely impromptu and unrehearsed...with tons o’ great ideas for you to adapt for your own radio commercials or show characters!
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