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Product Description

This Product Is a 2-Hour mp3 Audio Seminar,
which you can download immediately upon purchasing.

Personal message from Dan O’Day:

Having begun “in the trenches” at radio stations with limited time & resources, I have boundless respect for anyone whose job includes writing lots of commercial and/or promotional copy.

Depending upon the station, that can include:

  • Copywriters
  • Producers
  • Account Executives
  • Production Directors

If you're in one of the above categories, I empathize with your daily struggles and the sometimes unbelievable time pressures.

But I refuse to grant you permission to use “not enough time” as an excuse for “bad copy.”

For the first time anywhere, in this workshop I teach my own hitherto secret method for using a product or service's “negative” qualities — its own marketing weaknesses and vulnerabilities — to create an invincible promo, trailer or commercial.

Click the “play” button below to hear a sample right now.


And after you learn my Bullet-Proofing technique, you'll hear real “Bullet-Proof” commercials and promos written on-the-spot by the “live” workshop attendees…

…thereby removing any lingering doubt you might have about "does this actually work?"

Sampling of Verbatim Attendee Reviews

“A really valuable, usable copywriting method. Lots of good examples drawn out through the hands-on portion of the workshop!”

“From now on, I will always check my copy with this concept to search for problem areas. Dan's knowledge is amazing!”

“This session was extremely beneficial in helping generate copy ideas, especially in developing a starting point for those most difficult clients.”

“Great session! I love the concept of deflecting negatives, and I really enjoyed listening to the different scripts the attendees wrote and getting good ideas from them!”

“The opportunity to write a commercial during the session and then have it critiqued by Dan O'Day was a great experience!”

“The simplicity of the method and the openness of your critiques were VERY helpful!”

“ELEGANT! Great tools!”

“Very powerful & original technique. I've never thought of attacking the product I'm trying to build up. After trying it, I'm convinced! Great to build an actual commercial with your input.”

“The focus of just one simple technique made a real difference.”

“Dan's knowledge of copywriting is EXTRAORDINARY. This will make copywriting easier and faster. I never even thought of using such an approach!”




Dan O’Day is radio’s commercial copywriting guru. He has taught radio stations, ad agencies and business owners in 37 countries how to create radio advertising that works — that is a profit, not an expense, for the advertiser.

Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar immediately. 

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