Dan O’Day’s Radio and Voiceover Tools

This Product Is a 1-hour, 43-Minute mp3 Audio Seminar,
which you can download immediately upon purchasing.

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With clients like Coke, Apple, and The Magic of David Copperfield, BJ Bueno is in an elite class of creative strategists.

He's the co-author of THE POWER OF CULT BRANDING, the best-seller that received rave reviews from Al Reis, Jack Trout, Jay Conrad Levinson, etc.

Bueno advises companies such as Target, Wal-Mart, Washington Mutual, Toys-R-Us and JC Penny on their retail, advertising and marketing efforts.

BJ blends the fields of humanistic psychology, comparative mythology, history, religion, and psychiatry into his masterful discipline of consumer marketing and advertising and he presents it all to you in this presentation designed specifically for radio programmers.

You Will Learn:

• Why so many brands fail
• How to build your own cult brand
• The Seven Golden Rules of Cult Brands
• How your brand can (and should) sell lifestyles
• How to create cult brand evangelists
• How to create customer communities
• How your brand can draw power from your enemies
• Behind—the—scenes stories of some of the greatest cult brands

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Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar immediately.