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Product Description

This Product Is a 90-Minute mp3 Audio Seminar,
which you can download immediately upon purchasing.

Personal recommendation from Dan O'Day:

Big companies around the world pay lots of money for the kind of information, insight and advice Larry Rosin provides in this exclusive seminar for smart, ambitious radio program directors and managers.

If you're a better-than-average radio programmer or general manager, go ahead and download this audio seminar now.

A Program Director's Job Consists Entirely of Just One Thing: Making Decisions.

Every day you make dozens of them:

Which songs to add?

What promotion to run?

Who to hire or fire?

What strategy to adopt?

Which tactic to use?

How to communicate your vision to your staff and/or to other departments?

How to react to marketplace changes, ratings pressures, or sales demands?

Whether you should implement format changes, cast changes, or operational changes?

Your job consists entirely of making decisions!

This audio seminar will teach you how to harness the sometimes surprising discoveries made in a scientific field of study called Decision Theory.

It's devoted to systematizing a process that can help you make better decisions on a consistent basis — for your employer, for your career...and even for your life.

In this World Premiere presentation, you'll learn how to use Decision Theory to dramatically boost your success rate!


larryrosincropped.jpg  Larry Rosin is President of Edison Media Research, which
  offers research and strategic information to radio and TV
  stations, newspapers, and cable networks around the world.
  The company also provides political research and conducts
  exit polls for virtually all the major news organizations in
  the U.S.

Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar immediately. 

Other Details

Product Type:
Downloadable mp3 seminar

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