Loading... Please wait...Categories
- Best of Breed
- Special Discount Price
- Limited Copies Available
- Package Deals
- Audiobook Narration
- Public Radio
- Radio & Social Media
- Radio Air Talent Development
- Radio Airchecks (Audio)
- Radio Career Advancement
- Radio Comedy
- Radio Copywriting
- Radio E-Books
- Radio Imaging
- Radio Jingles
- Radio Management
- Radio Morning Shows
- Radio Personality
- Radio Production
- Radio Production Libraries
- Radio Production Libraries (INSTANT DOWNLOAD)
- Radio Programming
- Radio Promotions
- Radio Research
- Radio Sales
- Radio T-Shirts
- Radio/Voiceover DVDs
- Radio/Voiceover Videos
- Radio Show Prep
- Internet
- Voiceover
- Home
- Radio Programming
- Radio Programming & Marketing to Men and to Women
- Home
- Radio Promotions
- Radio Programming & Marketing to Men and to Women
- Home
- Best of Breed
- Radio Programming & Marketing to Men and to Women
Radio Programming & Marketing to Men and to Women
Product Description
This Product Is a 98-Minute mp3 Audio Seminar,
which you can download immediately upon purchasing.
Personal recommendation from Dan O’Day:
This is one of my all-time favorite seminars, because it contains
so much information I’ve never heard anywhere else. This isn’t
one of those “Venus vs. Mars” pop culture things. Larry Rosin
explains real biological and sociological differences that should
influence the way you program and market your radio station —
especially if it’s a music station.
Tap the “Play” button on the player above to hear a sample.
| Fact: | Most music formatted radio stations depend upon a sizable female audience for ratings success. |
| Fact: | Most radio stations are programmed by men. |
| Fact: | A PD who thinks, “Oh, men and women are pretty much alike in the ways they use radio” is a PD who ultimately will lose the ratings war. |
Do you know:
- The four big differences in the ways women & men react to and use music?
- How they react differently to music rotation?
- How “burn factors” differ between the sexes?
- The different ways that men & women use language?
- How to strengthen time-spent-listening among women?
- How to strengthen time-spent-listening among men?
| “We are female targeted; this will help my marketing focus beyond what I could have done alone.”
— (Live seminar attendee) |
| “This really is going to make me rethink our plan on our female-oriented country FM.”
— (Live seminar attendee) |
| “We lost 18-34 women, and with the ideas presented here I'm in a much better position to find ways to regain those who have strayed. The differences in music & rotations have given me some new ideas.”
— (Live seminar attendee) |
| “Useful & informative. He left me thinking about promotions & sweepers we run; are they appealing to my male dominated audience?”
— (Live seminar attendee) |
| “I must admit I was skeptical in the first 15 minutes, but I found out some very powerful technical information.”
— (Live seminar attendee) |
Larry Rosin is President of Edison Research.
He really knows his stuff.
IMMEDIATE DOWNLOAD!
Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar immediately.
Other Details
Product Reviews
-
GREAT STUFF; you have to hear it.
Posted by Virgil Thompson, KISS
“We have been using Larry Rosin’s presentation on programming to women and men at our AC station. It has led us to many other areas regarding the differences between the genders of how each sex listens to music/consumes radio, and what things are most important as it relates to on-air content. The PD of our AOR station was the person who saw the presentation live and said, 'This is GREAT stuff; you have to hear it.'"
