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Radio Programming & Marketing to Men and to Women


Product Description

This Product Is a 98-Minute mp3 Audio Seminar,
which you can download immediately upon purchasing.

Personal recommendation from Dan O’Day:
dan-oday-color.jpg  This is one of my all-time favorite seminars, because it contains
  so much information I’ve never heard anywhere else. This isn’t
  one of those “Venus vs. Mars” pop culture things. Larry Rosin
  explains real biological and sociological differences that should
  influence the way you program and market your radio station —
                especially if it’s a music station.

Tap the “Play” button on the player above to hear a sample.

Fact:  Most music formatted radio stations depend upon a sizable female
 audience for ratings success.
Fact:  Most radio stations are programmed by men.
Fact:  A PD who thinks, “Oh, men and women are pretty much alike in the
 ways they use radio”
is a PD who ultimately will lose the ratings war.

Do you know:

  • The four big differences in the ways women & men react to and use music?

  • How they react differently to music rotation?

  • How “burn factors” differ between the sexes?

  • The different ways that men & women use language?

  • How to strengthen time-spent-listening among women?

  • How to strengthen time-spent-listening among men?
“We are female targeted; this will help my marketing focus beyond what I could have done alone.”

— (Live seminar attendee)

“This really is going to make me rethink our plan on our female-oriented country FM.”

— (Live seminar attendee)

“We lost 18-34 women, and with the ideas presented here I'm in a much better position to find ways to regain those who have strayed. The differences in music & rotations have given me some new ideas.”

— (Live seminar attendee)

“Useful & informative. He left me thinking about promotions & sweepers we run; are they appealing to my male dominated audience?”

— (Live seminar attendee)

“I must admit I was skeptical in the first 15 minutes, but I found out some very powerful technical information.”

— (Live seminar attendee)

  Larry Rosin
is President of Edison Research.
  He really knows his stuff.

Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar immediately. 

Other Details

Product Type:
Instant mp3 audio download

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Product Reviews

  1. GREAT STUFF; you have to hear it.

    Posted by Virgil Thompson, KISS

    “We have been using Larry Rosin’s presentation on programming to women and men at our AC station. It has led us to many other areas regarding the differences between the genders of how each sex listens to music/consumes radio, and what things are most important as it relates to on-air content. The PD of our AOR station was the person who saw the presentation live and said, 'This is GREAT stuff; you have to hear it.'"

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