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Product Description

This Product Is a 93-Minute mp3 Audio Seminar,
which you can download immediately upon purchasing.

When Nielsen and Edison Research (of which Larry Rosin is President) conducted a major study of the media habits of people who work, the results directly challenged some of the most common assumptions of radio programmers, managers and consultants.

    The workplace — who, where & when

    Dynamics of at-work listening

    More effective targeting through both programming and marketing

    Do only AC stations win the at-work listening battles?

    Should most at-work listening be targeted to women?

    Do at-work listeners really “lock in” one station all day?

    The effectiveness of contesting and telemarketing in building at-work listening

    A HUGE ratings opportunity you probably don’t know about

    Why a commonly used on-air slogan that targets at-work listeners is essentially worthless

•    Surprise benefits for Rock and Classic Rock stations

   Larry Rosin
is President of Edison Research, which offers research and strategic
   information to radio and TV stations, newspapers, and cable networks around
   the world. The company also provides political research and conducts exit polls
   for virtually all the major news organizations in the U.S.

Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar immediately. 

Other Details

Product Type:
Instant mp3 download

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