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“I truly believe this is the most important ‘Radio’ book of the 21st
 Century. If you’re working in radio today and you want to be working
 in radio 5 years from today, you need this book.”
 — Dan O’Day

A Confession by Dan O’Day

I admit it: I’m proud to have had a small connection to THE INFINITE RADIO DIAL.

Larry Rosin first unveiled this groundbreaking work at my PD Grad School.

It shook the room, and it went on to shake the entire radio industry.

Here is how one program director described the experience:

“An unbelievably scary story, with a fairy tale ending that only I can control. It ends either with my demise or with me on top of the world. This must be how the forefathers of radio probably felt: the dawn of a new era, and we’re leading the way.”

I honestly believe every radio station owner, manager and program director should read this book — today.

In fact, I don’t have a radio station. But THE INFINITE RADIO DIAL almost immediately changed the way I run my own business.

If you’re in the radio business and plan to stay in the business, you need to download this book right now.

Yes, you can read it today. You’ll probably devour the entire 60-page book in a single sitting — and then rush to save your radio station.

As always with our e-books, if you judge a book by its size — forget about this one and get yourself a copy of WAR AND PEACE. While THE INFINITE RADIO DIAL is “an easy read,” it’s only for serious radio professionals.

A Peek Inside The Infinite Radio Dial

Warning: Some of today’s radio jobs will be virtually extinct 10 years from now.

Individual station “pipelines” will become increasingly less valuable — much sooner than you probably expect.

How will you compete with a radio dial that is infinitely long, in a marketplace that offers consumers more choices than they can possibly take advantage of?

What radio stations will survive and prosper?

What must stations do to survive?

Larry Rosin, radio visionary and President of Edison Media Research, provides you with a blueprint showing you how to prepare now to ensure that your station and your career will thrive.

You Will Learn:

• Retronym — Why you need to know what this word means and how it affects your radio station

• The Long Tail and Radio

• How radio can thrive in an On-Demand World

• The misguided (and potentially deadly) belief that radio is invulnerable to competition from new technologies

• Preparing for Stage Three of the Internet: It will be as critical to the radio industry as Stage Two has been to the recording industry.

• Why we need to claim ownership of new technological disruptions (rather than try to ignore them)

• The recent, radical drops in at-work radio listening and in-home radio listening

• Change of emphasis from “the format” to “the show”

• Why radio can and should control (and profit from) the podcasting tide

• One simple podcast idea that any radio station could run with tomorrow — making money from the very first day

• Why your station needs to control the audience’s online audio searches

• Why radio’s time-honored value of “Consistency” might have to change drastically

• Why there probably will be a re-emergence of the importance of the “DJ”

• Why we need not only to embrace change but to bring change to our listeners

• Why radio stations need to focus less on their platform and more on their content

• Why small market radio actually has greater Internet opportunities than large market stations

Larry Rosin is President of Edison Media Research, which offers research and strategic information to radio and TV stations, newspapers, and cable networks around the world.

Edison Media Research also provides political research and conducts exit polls for virtually all the major news organizations in the U.S.

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