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Product Description

This Product Is a 1-hour, 19-Minute mp3 Audio Seminar,
which you can download immediately upon purchasing.

Tap the “Play” button to hear a sample.

If you think marketing a radio station is simply a matter of airing clever positioning statements that mirror your focus groups, you’re already losing the battle for the listener.

The fatal flaws of traditional “positioning” theories

How “warfare” strategies can defeat your own cause

How to cut through the clutter of cynicism

Cutting-edge examples of character-based marketers

A case study of a hugely successful identity-based radio station

  Larry Rosin
is President of Edison Research, which
  offers research and strategic information to radio and TV
  stations, newspapers, and cable networks around the world.
  The company also provides political research and conducts
  exit polls for virtually all the major news organizations in
  the U.S.

Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar immediately. 

Other Details

Product Type:
Instant mp3 download

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