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- IDENTITY MARKETING FOR RADIO Larry Rosin
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- IDENTITY MARKETING FOR RADIO Larry Rosin
Product Description
This Product Is a 1-hour, 19-Minute mp3 Audio Seminar,
which you can download immediately upon purchasing.
Tap the “Play” button to hear a sample.
If you think marketing a radio station is simply a matter of airing clever positioning statements that mirror your focus groups, you’re already losing the battle for the listener.
• The fatal flaws of traditional “positioning” theories
• How “warfare” strategies can defeat your own cause
• How to cut through the clutter of cynicism
• Cutting-edge examples of character-based marketers
• A case study of a hugely successful identity-based radio station
Larry Rosin is President of Edison Research, which
offers research and strategic information to radio and TV
stations, newspapers, and cable networks around the world.
The company also provides political research and conducts
exit polls for virtually all the major news organizations in
the U.S.
IMMEDIATE DOWNLOAD!
Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar immediately.
