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Product Description

This Product Is a 1-hour, 35-Minute mp3 Audio Seminar,
which you can download immediately upon purchasing.

aka “How to Get People to Want to Do What You Want Them to Do”

In every interaction you have with another person, at least one of you is influencing the actions of the other. For decades, social scientists have studied the mechanics of influence.

In this world premiere presentation, Dan O’Day will share those findings with you and teach you how to apply them in your daily life.

Whether it’s with listeners, advertisers, underwriters, colleagues, employers, vendors, clients, competitors — this session will teach you how to get people to want to do what you want them to do.

You Will Learn:

7 Keys To Influence

How to get your Station Engineer to want to do more for you

How to employ Reciprocal Concessions 

How any non-commercial radio station can use “Commitment & Consistency” to double the contributions to its next pledge drive   

Why radio station t-shirts are more than just “walking billboards” 

How you can employ Commitment & Consistency to increase the ratings impact of your on-air listener promos

How to motivate your staff to greater success by use of “Personal Group Definition”  

How to reduce ad cancellations by employing Commitment & Consistency  

Why you should have all staff members write their own job descriptions

How Scott Shannon used Commitment & Consistency to take Z100 “from worst to first”  

How to use “The Contrast Principle” when negotiating  

How Chuck Blore launched KFWB “Color Radio” with the Contrast Principle 

How to use the Contrast Principle to greatly increase the impact of your contests

How “Pluralistic Ignorance” has almost destroyed commercial radio 

How to use “Social Proof” for greater ratings and greater sales   

How to use Authority to advance your career    

How to harness the power of your celebrity guests’ Authority  

How False Authority can destroy your station    

How to use the “Scarcity Principle” to motivate your boss to do what you want

How to use the Scarcity Principle to sell more, faster

How to harness the power of Psychological Reactance when giving away even small prizes

How to use the Scarcity Principle to make your “loyal listener club” members far more loyal to your station

How to use the Scarcity Principle to get more people to join your database

How your air talents should be using the “Liking Principle”

How to use the Liking Principle to critique your air staff more effectively

A Few Verbatim Reviews from Our Live Attendees

“I really liked the psychological angle to radio (and other areas). I really can use this session in Sales and Marketing.”

“The tools I got from this session will help me get more of what I need from my management. Also some great techniques to influence listeners.”

Much more than I expected. Breaking down branding, marketing, commitment to doing more, contrasting and Social Proof — excellent!”

“Full of actionable examples and suggestions. Gave me some good ideas for soliciting and framing listener testimonials, both on-air and online...Getting clients to fill out their own Customer Needs Analysis and employees to write out their own job descriptions and goals....How to use the principle of Scarcity... Ways to influence listeners to join our online community....Wow!”

odayatmic-flip-horizontal.png  Dan O’Day is radio’s leading air talent coach and radio
  advertising expert, having coached radio personalities
  and taught advertising professionals in 37 countries.


Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar immediately. 

Other Details

Product Type:
Instant mp3 download

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