This Product Is a 1-hour, 35-Minute mp3 Audio Seminar,
which you can download immediately upon purchasing.

aka “How to Get People to Want to Do What You Want Them to Do”

In every interaction you have with another person, at least one of you is influencing the actions of the other. For decades, social scientists have studied the mechanics of influence.

In this world premiere presentation, Dan O’Day will share those findings with you and teach you how to apply them in your daily life.

Whether it’s with listeners, advertisers, underwriters, colleagues, employers, vendors, clients, competitors — this session will teach you how to get people to want to do what you want them to do.

You Will Learn:

• 7 Keys To Influence


• How to get your Station Engineer to want to do more for you


• How to employ Reciprocal Concessions 

• How any non-commercial radio station can use “Commitment & Consistency” to double the contributions to its next pledge drive   


• Why radio station t-shirts are more than just “walking billboards” 


• How you can employ Commitment & Consistency to increase the ratings impact of your on-air listener promos

• How to motivate your staff to greater success by use of “Personal Group Definition”  


• How to reduce ad cancellations by employing Commitment & Consistency  

• Why you should have all staff members write their own job descriptions


• How Scott Shannon used Commitment & Consistency to take Z100 “from worst to first”  

• How to use “The Contrast Principle” when negotiating  
  

• How Chuck Blore launched KFWB “Color Radio” with the Contrast Principle 

• How to use the Contrast Principle to greatly increase the impact of your contests

• How “Pluralistic Ignorance” has almost destroyed commercial radio 

• How to use “Social Proof” for greater ratings and greater sales   


• How to use Authority to advance your career    


• How to harness the power of your celebrity guests’ Authority  

• How False Authority can destroy your station    


• How to use the “Scarcity Principle” to motivate your boss to do what you want


• How to use the Scarcity Principle to sell more, faster


• How to harness the power of Psychological Reactance when giving away even small prizes


• How to use the Scarcity Principle to make your “loyal listener club” members far more loyal to your station


• How to use the Scarcity Principle to get more people to join your database


• How your air talents should be using the “Liking Principle”


• How to use the Liking Principle to critique your air staff more effectively

A Few Verbatim Reviews from Our Live Attendees

“I really liked the psychological angle to radio (and other areas). I really can use this session in Sales and Marketing.”

“The tools I got from this session will help me get more of what I need from my management. Also some great techniques to influence listeners.”

“Much more than I expected. Breaking down branding, marketing, commitment to doing more, contrasting and Social Proof — excellent!”

“Full of actionable examples and suggestions. Gave me some good ideas for soliciting and framing listener testimonials, both on-air and online...Getting clients to fill out their own Customer Needs Analysis and employees to write out their own job descriptions and goals....How to use the principle of Scarcity... Ways to influence listeners to join our online community....Wow!”


  Dan O’Day is radio’s leading air talent coach and radio
  advertising expert, having coached radio personalities
  and taught advertising professionals in 37 countries.

IMMEDIATE DOWNLOAD!
Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar immediately.