Dan O’Day’s Radio and Voiceover Tools

This Product Is a 1-Hour mp3 Audio Seminar,
which you can download immediately upon purchasing.

Personal recommendation from Dan O’Day:

This audio seminar is for serious radio programmers, giving you a real, minute-by-minute view of how your programming is performing and your ratings are being built.

Using Media Monitors’ Audience Reaction Tool, for the first time radio programmers can see exactly what listeners are doing at any given moment...and match those actions with whatever was happening at that moment.

Did an unusually large number of listeners tune out at 3:47 on Thursday afternoon? With a mouse click, you’ll hear what they heard at 3:47.

As you listen to this real-time demonstration, presenting PPM data from a selection of stations, you will:

•     Witness the audience flow:

Where do they come from? If they come to you by pushing a button or turning the dial after listening to another station, you’ll learn which station...and exactly when they make the switch.

Where do they go? If they tune out of your station, you’ll learn exactly when and exactly what was happening when they decided to leave.

And if they left you for another station, you’ll discover which station they deserted you for.     

•     Witness how a station’s ratings build...or decrease. 
 
•     Learn how to chart any individual song’s aggregate listener behavior over time.

For the first time in radio’s history, you will have direct access to the behaviors of the people who make the ratings.

You will not be forced to rely on “self report” — listeners telling you (with varying degrees of accuracy) what they listened to, when, and for how long.

100% of what you’ll learn is related to your ratings: when a listener arrives, when that listener departs.

In short, you’ll be given a minute-by-minute view of how your programming is performing and your ratings are being built.

Sample Reviews from “Live” Attendees….

“Amazing technology and tools to use in programming or counter-programming.”

“This session should be compulsory for all jocks. The old rules about teasing and promoting are more important than ever in a PPM world. Finally some hard research about how people use radio.”

“Incredible insight into what the technology has to offer. And witnessing the minute-by-minute analysis of Scott Shannon...!”

“Fascinating. A vision of radio to come!”

“It was the most revealing demonstration of what truly goes on in the listener’s mind.”

  Philippe Generali is President/CEO of RCS. In 2003, he
  created a new division, Media Monitors, a market research
  company that employs RCS fingerprinting technology.
  Generali is an established leader in computer technology
  and management, stemming from his early school days in
  radio, a technical engineering background, and 12 years of
  experience at marketing and running high-tech businesses.

IMMEDIATE DOWNLOAD!
Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar immediately.