Loading... Please wait...



Product Description

This Product Is a 3-Hour mp3 Audio Seminar,
which you can download immediately upon purchasing.

No-Nonsense, Proven Techniques for Motivating Your Radio Staff to Peak Performance

Radio Station Managers — Program DirectorsSales ManagersNews Directors:

"The hardest part of my job is motivating such a diverse staff of temperamental people!"

Sound familiar?

Here Is Your M.B.A. In People Management.

One day you're "just" a disc jockey, salesperson, or newsperson; the next day you're a Manager or Program Director, charged with motivating an array of staff members, each with their own unique needs and problems.

If your job includes motivating and managing people, then you need this audio seminar.

You will learn proven psychological principles that you can use to become a better leader and a more powerful manager.

In this exciting 3-hour audio seminar, O'Day combines his professional experience (30 years as a broadcaster) with his educational training (university degree in Psychology) to help make you a better leader.

  • Rule #1 of Effective Management (Learn this and your entire manager's skill set will improve.)
  • How to Give Feedback
  • How to Praise: 4 Rules to Follow
  • The 3 kinds of Behavioral Reinforcement — and how & when to use each
  • Employee Behaviors vs. Employee Attitudes (You're probably focusing on the wrong thing.)
  • How to Correct
  • The Achilles Heel of Most Managers (including you) — and how to correct it
  • How to Delegate (Honestly: Is that something you've mastered?)
  • Why you never should assign “tasks” (and what you should assign instead)
  • The one thing that's much more important than "clear instructions" in influencing staff behavior
  • How to Resolve Conflicts Among Your Staff
  • The Manager's Mindset
  • How and why you should use the "Hot Stove Technique"
  • How to use the "Oh Really Really" technique (You'll love it; it's easy and it works!)
  • How and why you need to avoid The Mind-Reading Trap
  • “Paperboy Management” — the style used by most broadcast managers ...and why you must avoid it
  • The #1 complaint of broadcast employees around the world
  • The 2 primary causes of performance problems among your staff (and how to determine which one it is in any given situation)
  • Your 7-step plan for dealing with individual employee problem behaviors effectively
  • Handling Employee Complaints
  • The one question to ask to save you lots of time when dealing with an upset employee
  • Always maintaining control via the Law of Requisite Variety (One general manager of a Kentucky radio station didn't understand this principle — and it unnecessarily increased his payroll expenses.)
  • How to avoid allowing your employees to delegate their problems to you
  • An easy daily habit for you that will increase your staff's morale dramatically
  • How to avoid being defeated in the long term by your own successes

Neither a quick fix nor a mouthing of platitudes, you'll learn practical, actionable principles you can begin using tomorrow.

Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar immediately. 

Find Similar Products by Category

Write your own product review

Product Reviews

  1. I'm looking at my staff in a whole new light

    Posted by Marcus Cole, West Virginia Radio Corporation

    I'm already in the process of listening to the recording for the second time. Very good audio seminar. I never knew there was so much that went into the psychology of employees. I'm looking at my staff in a whole new light AND with a whole different attitude.

  2. the class I needed to get me out of the "my way or the highway" style...

    Posted by Unknown

    This was the class I needed to get me out of the "my way or the highway" style of manager my employees have complained about.

  3. practical and tangible resources & tools

    Posted by Live Seminar Attendee

    A great, in—depth view of the "nuts & bolts" of managing a radio staff. Dan gave us great, practical and tangible resources & tools.

  4. Great insight

    Posted by Live Seminar Attendee

    Dealing with staff is one of the hardest things a PD must learn. Great insight and useful tips & methods that I'm going to use.

  5. Fact is, unfortunately, I've learned so much more from you than from my GM, any consultant...

    Posted by Unknown

    THE PSYCHOLOGY OF BROADCAST MANAGEMENT is absolutely amazing. Fact is, unfortunately, I've learned so much more from you than from my GM, any consultant, or anyone else who really should, if not actually be 'teaching' me, then be steering me to where I could receive the education I need to grow in my new position as PD.

Add to Wish List

Click the button below to add the THE PSYCHOLOGY OF BROADCAST MANAGEMENT by Dan O'Day mp3 to your wish list.

You Recently Viewed...