A personal message from Dan O’Day:
Do the same names seem to appear in newspapers, magazines and radio trade publications again & again? Yes!
Can yours be one of them? Yes!
Yes, you can get into “the trades” regardless of your market size.
Yes, you can get publicity in your local newspaper or on your local TV station, even if until now they've referred to you only as “a local radio station.”
You and your radio station should be appearing in other local, regional or national media on a regular basis. Are you?
“So much great information! And a wonderful understanding of why it's important to promote yourself. I have a ton of ideas already!”
“As a PD who is no longer on-air, I haven't been looking for publicity. My perception has now changed. While listening to Dan, the ideas started to flow.”
“Very easy steps that any air talent can take.”
“I didn't realize how poorly I treat this valuable tool, and now I understand what other jocks/PDs in my market have been doing to get press.”
“Everything I wanted to know or had a question about, Dan touched on. One of those presentations that make you look at yourself and say, 'Man, I've been doing this all wrong.'”
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