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Product Description





This is THE book for radio personalities who want to make the most out of their careers…and for program directors and managers who want to make the most out of their air talents.

•    Radio Show Prep

•    Building A Bit

•    Creating & Using Radio Comedy

•    Creating Character Voices for Your Radio Show

•    On-Air Telephone Calls

•    Radio Morning Show Critiques

•    How To Use Calendar Bits on Radio

•    Generating Cross-Media Attention

•    Radio Conventions

•    Using One-Liners Comfortably

•    Owning The Radio Airwaves

•    The Radio Pesonality’s Ten Commandments

•    The Psychology of Radio Ratings Diary-Keepers

•    Paying Your Dues

•    Being Real Without Being Negative On-The-Air

•    The “Connection” Myth

•    The Radio Program Director as Disc Jockey

•    Finding & Developing Radio Personalities

•    Managing Radio Personalities

•    Radio Contracts

•    The Radio Job-Hunting Survival Guide


  • Interviews with 14 top personalities (including Howard Stern, Rick Dees, Gary Owens, Jonathon Brandmeier, Harry Shearer and The Greaseman)
  • and a ton of inspiration for radio professionals everywhere. 

About The Author

Dan O’Day is a former award-winning, major market radio personality. At the age of 25, he left the day-to-day world of radio to launch his own comedy service, O’LINERS, which went on to become radio’s most-subscribe-to humor service.

O’Day has coached personality-oriented radio shows in 37 countries, showing professionals in every imaginable format (both commercial and non-commercial) how to maximum the human connection between “air talent” and “listener.”


PERSONALITY RADIO is an insider’s guide to on-air radio success — written the person who has become synonymous with the concept & execution of that most magical part of radio: personality.

 is crammed with ideas, tips & techniques designed for the radio personality who wants to get to the top...and stay there.

PERSONALITY RADIO is a 257-page e-book (PDF format), available for immediate download.


Immediate delivery! When you submit your order, you’ll be able to download this valuable book immediately. 


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  1. not only teaches but inspires broadcasters on every level

    Posted by Doug Taylor (Hartford, CT)

    What a delight to finally have a sourcebook for up and coming radio professionals! Dan O'Day not only teaches but inspires broadcasters on every level. His guidelines for radio are not only thought provoking but also help those creative juices to start flowing. I highly recommend this to the very green and seasoned alike!

  2. the nicest compliment I ever had

    Posted by Unknown

    This is a must have book. Several weeks after I started applying the principles I learned in PERSONALITY RADIO, I was called in by my PD. He was so impressed by the changes in my show — he wanted to know my secret. Wow — I was floored. I was not a radio rookie, but my PD was a seasoned, major market pro who I greatly admired. I couldn't believe he was coming to me for advice! That was the nicest compliment I ever had.

  3. renewed my love for radio

    Posted by djbeth (South Carolina)

    This book renewed my love for radio. I woke up in the mornings excited about going to work. The book sparked my creativity, and my ratings increased. I anchored the afternoon drive. In the Arbitron, I was the top rated DJ at our station.

  4. It was not what I expected at first

    Posted by John Cooper (Merseyside, UK)

    I firmly believe you are never too old to learn, and that is just what I did with this book. Learn, learn, learn. It was not what I expected at first. I thought it would be full of "do this but don't do that," but what it turns out to be is a compilation of some of America's top (and I mean TOP) broadcasters talking about how they did it, things that worked for them, and more importantly, things that didn't!

    I was also surprised by what I gained out of it. It made me think about what I was on-air for, what my audience expected of me, and how I had to deliver the same product constantly.

    They say that there are no new tricks, just re-hashed old ones, and this book gives you some of the best ideas from the best in the business. The only downside for me was the book is virtually exclusively written about the American radio market, but you can still transform the ideas into your local market. If you are in radio (or want to be!), you need this book!

  5. a must for any Air Personality

    Posted by mikek304 (Little Rock, AR)

    PERSONALITY RADIO is a must for any Air Personality...especially for those new in the business or those wanting to get on the air.

    There's so much information in this book, I don't know where to begin. Think of it like this: If you're a young Air Personality, this book will tell you all the stuff you need to know but are afraid to ask. What to put on your aircheck demo...What to put on your resume...How to make a package that will get the PD's attention...It's all inside this book.

    Then there are all the things you need to create a great show. Bits, Show Prep, Promotions, Critiques...I could go on but you get the idea. If you're serious about radio and want to have a radio career, BUY THIS BOOK!!

  6. real world tips and insights into the workings of a radio personality

    Posted by Gary Daigneault (Joshua Tree CA)

    As a working broadcast professional with 25 years in the radio business, I found O'Day's book to be a good realistic guide, offering real world tips and insights into the workings of a radio personality. Any manager of highly creative people can use this book as a way to maximize their potential. I refer back to O'Day's book on occasion when I need to be reinvigorated.

  7. If you work in radio (or would like to) you need this book.

    Posted by Scott Sullivan (Russell Springs, KY)

    If you work in radio (or would like to) you need this book. The only people who make any money on the radio (and, pretty soon the only people who'll be able to get on-air jobs) are "personalities" and, because of satellite-delivered and automated programming, the places to learn the craft (small market stations where you can get hired and be free to stink up the air without getting axed or ruining your name) are becoming harder and harder to find.

    Dan O'Day's book will help you skip ahead on the learning curve and better equip you to beat the competition for the jobs and, once you have a job, the other guys in your market (which are now often the biggest names in the business, thanks to satellite programming). If you have any natural talent at all O'Day can help you turn it into a career. I make a nice living in a place I love and, at least on a good day, I get paid to have fun and people praise me for it. You can't beat that, and I have Dan O'Day to thank for some of the advice that made it happen.

  8. so many things to dramatically improve your presentation skills

    Posted by Barry Newmarch (England, UK)

    When you're on air, flying by the seat of your pants, there's no time to think about radio theory. This book is like the bible of radio; you will learn so many things to dramatically improve your presentation skills. Buy it, read it and get on air!!

  9. useful information for anyone at any level of the radio business

    Posted by Max Cooper (USA)

    I purchased this book when I was just getting into the radio business, and it has been a great tool ever since. Not only for attaining the goals that I had set for myself, but for teaching and coaching my staff.

    It has been useful to me many times over and will certainly continue to be. Like all of the material that I have seen from Dan O'Day, it is written in an informative and entertaining manner and has useful information for anyone at any level of the radio business.

  10. This book remains #1 on my list of recommendations.

    Posted by Jay Phillippi (Bemus Point, NY)

    With 19.5 years experience behind me I've seen and read a lot material supposedly designed to help radio announcers take the step to being a "Personality." This book remains #1 on my list of recommendations. What many radio people, young and old, never understand is that there is both art and science to creating an on- air personality.

    Dan walks you through the concepts, interviews some of the legendary personalities, and gives you the tools to create your own, unique style on-air. If you're willing to open your mind and work hard Dan will give you the tools to blow the competition out of the water, into the weeds and off the planet. If you only buy one radio book in your career, make it THIS book.

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