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Product Description

This Product Is a 1-hour, 33-Minute mp3 Audio Seminar,
which you can download immediately upon purchasing.

"The seminar that changed morning radio" — That's what we've been told by countless consultants and successful morning hosts.

Radio's leading talent coach, Dan O'Day, was the first to teach (and "preach") the importance of characters and point-of-view in a morning show's success.

In this audio seminar, O'Day will teach you specific principles to increase your morning show's impact on its audience and to dramatically increase its audience's Time Spent Listening.

To illustrate these principles, O'Day plays lots of audio examples from actual airchecks — examples of the principles in action AND "bad" examples where the on-air performance could have been greatly improved if only the air talent had known....

  • Building a team show
  • Positioning the characters on your show
  • Defining the newsperson's character
  • On-air guerilla tactics
  • Characters vs. "funny voices"
  • How misuse of "benchmarks" can kill a morning show

Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar immediately. 

Other Details

Product Type:
mp3 audio seminar

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Product Reviews

  1. listened to it over and over again

    Posted by Mike Collins

    HOW TO CRITIQUE AND COACH RADIO AIR TALENT" is great! I’ve taken notes and listened to it over and over again....

  2. can't wait to get back from vacation and get to work with my staff!

    Posted by Paul Stone, WWZD

    I just listened to your How To Critique And Coach Air Talent and loved it! I can't tell you where I will begin with what I have learned, and I can't wait to get back from vacation and get to work with my staff! I was recently promoted to PD, and I can't tell you how much I really appreciate this advice you have given me.

  3. we loved it!!!

    Posted by Morten Bach, Radio ABC (Denmark)

    Our morning crew and I watched the video version of this seminar, and we loved it!!! All good stuff!"

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