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HOW TO MAKE PEOPLE LISTEN LONGER by Dan O'Day (mp3 download)


Product Description

This Product Is A 2-Hour mp3 Audio Seminar,
which you can download immediately upon purchasing.

HOW TO MAKE PEOPLE LISTEN LONGER is one of Dan O'Day's most popular (and most valuable) seminars.

There are only two ways to improve your ratings: Increase the size of your audience (Cume)...or increase your overall Time Spent Listening (TSL).

O'Day will teach you easy-to-implement techniques that every member of your air staff can use to dramatically increase your station's TSL.

  • The Dual Currency that purchases Listenership 
  • Radio's Biggest Competitive Threat
  • The Anti-P.T. Barnum Model
  • The Anti-Hitchcockian Model 
  • Guerrilla News Tactics
  • Teasing (and the dangers of doing it wrong)
  • The one thing that all of your on-air people must do
  • A $2 million research project that shows you exactly how to increase your ratings
  • Single-Show Promotion Model
  • An incredibly powerful, seldom-used weapon: Pre-Production
  • How your morning show probably is using the Internet to hurt its ratings!
  • Tactical Contesting
  • Verbal Delivery Systems 
  • On-Air Phone Calls: The one thing every phoner you air must accomplish
  • Radical Phoners: Your station's phoners will never be the same after you learn the secrets of Constructed Phoners....Discovered Phoners....Extended Phoners....
Running Time: 2 Hours

Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar immediately. 

Dan O’Day is radio’s leading air talent and morning show consultant, having coached successful radio personalities and programs in 37 countries.

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Product Reviews

Showing reviews 1-10 of 43 | Next

  1. Fascinating insights

    Posted by Stuart George

    Fascinating insights! Interesting to break down the mechanics of my programme. I plan to rethink every item I listed as part of the exercise Dan led us through.

  2. so many new things to try

    Posted by John Rockley

    This seminar opened the doors for me again. I’ve got so many new things to try....

  3. Really enjoyed the audio examples

    Posted by Shaun Hodgetts

    Thought-provoking and invigorating. Really enjoyed the audio examples used to illustrate your points.

  4. great new radio concepts

    Posted by Ruth Barcroft

    Some great new radio concepts & ideas.

  5. can’t wait to get behind a mic to try out some of these

    Posted by Tom Hepworth

    I can’t wait to get behind a mic to try out some of these new ideas. I particularly enjoyed how to make the dull programme items glitter

  6. onslaught of ideas

    Posted by Katherine Lynch

    A refreshing onslaught of ideas

  7. a fresh take on how to make the job fun again

    Posted by Ben Prater

    Great to get a fresh take on how to make the job fun again!

  8. invaluable

    Posted by Sue Donegan

    I’m on the verge of making changes to my programme, and this has been invaluable. It’s great to dissect the reasons why we do what we do.

  9. Incredibly useful

    Posted by Rachel Burden

    Incredibly useful! I developed three concrete new ideas I’ll be able to put into practice.

  10. developing and juggling new ideas

    Posted by Heledd Sion

    A refreshing and very useful way of developing and juggling new ideas.

Showing reviews 1-10 of 43 | Next

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