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Product Description

This Product Is A 75-Minute mp3 Audio Seminar,
which you can download immediately upon purchasing.

Radio's leading talent coach, Dan O'Day, presents a crash course in the fundamentals of personality radio, with lots of recorded examples.

  • Using public service announcements to increase ratings
  • Localization
  • Show structure
  • Calendar items
  • Recycling bits
  • Tips for team shows
  • Taking sides on controversial topics without alienating listeners
  • Effective use of contests
  • Show prep tips
  • Developing your own source of song parodies (regardless of your budget)
  • How to be consistent without being predictable
  • The guaranteed way to make people listen longer
  • Protecting "the verbal reality"
  • Secrets for hooking your listeners 

Regardless of airshift or format, if you're a radio program director or air personality, this audio seminar is for you. 

Audio Seminar - Instant mp3 Download

Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar immediately. 


Other Details

Product Type:
Instant mp3 download

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Product Reviews

  1. Useful…and inspiring!

    Posted by Mark Haylett

    Very useful…and inspiring!

  2. the best 30 bucks I've spent in a long while

    Posted by Steve Marston

    It's really helped me become a better broadcaster. I guess the biggest lesson from your audio seminar I learned was not to leave my personality outside the control room. It's so easy to 'just do the format' and not let my audience get to know me. PERSONALITY PRINCIPLES has been the best 30 bucks I've spent in a long while!

  3. Thought provoking!

    Posted by Lee Randall

    Excellent, thought provoking!

  4. like having a PD in my pocket

    Posted by Murray Johnson

    Very informative - like having a PD in my pocket. Thanks for making this material available!

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