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Product Description

This Product Is a 127-Minute mp3 Audio Seminar,
which you can download immediately upon purchasing.

Behind the scenes with Dan O’Day:

My decision to release this audio seminar at such a cheap price caused a big argument at my office. One person accused me of being crazy.

Details below.


Click the “play” button above to hear an audio sample right now.

My decision to release this audio seminar at such a cheap price caused an uproar at my office. One person shouted:


You see, I get paid big bucks to coach morning radio shows around the world.

Over the years, I’ve developed 23 core morning show strategies.

The strategies work. That’s not just according to me; it’s according to the ratings.

I’ve been the “secret weapon” behind #1 morning shows across America, plus dozens of other countries around the world.

The Way It Works Is…

1.  The radio station pays me a bunch of money.

2.  I come to town and spend a week with the morning show, teaching them my 23 strategies and showing them how to apply those strategies to their show.

3.   Often the radio station continues to pay me even more money to have me continue to coach the morning show via aircheck critiques, conference calls, frantic e-mails, etc.

It’s A Pretty Good Gig.

At one of my Radio PD Grad Schools, I presented a greatly abbreviated version of my 23 strategies.

I figured that would be safe. After all, attendance is limited to just 100 people. And quite a few of those 100 PDs already had hired me to work with their morning shows.

And after they heard my “condensed” version (2 hours instead of four or five days), several more hired me to come “fix” THEIR morning shows.

(Well, two of the shows were brand new. In those cases, I helped shape and structure the shows before they officially launched.)

So the 100 PDs who were in the room heard my “secrets.”

I figured that wouldn’t hurt my business.

Everything was more or less fine, except for the fact that…

The Session Was Recorded.

We always record our sessions, even if only “for posterity.”

Recently I Had A Terrible Idea.

Actually, I thought it was a great idea:

Offer a huge collection of downloadable radio seminars at a really low price.

And that’s when some bonehead in my office said, “Boy, people are gonna love getting your Radio Morning Show Success Strategies for practically nothing.”

At This Point, I Should Go Ahead And Tell You Who That Idiot Is.


It was me.

Yeah, you’re probably thinking, “Oh, that’s a clever way to sell this audio seminar.”

I don’t blame you, but you’re giving me too much credit.

I really did go back-and-forth on whether or not to release this for such a tiny fee.

These Radio Morning Show Success Strategies are golden. I know they’re worth a lot, because radio stations pay me a lot to teach them to their talents.

On the other hand, I know there’s very little truly valuable information available for morning shows…

…which means a lot of customers would be grateful, and I’d sell a lot of copies.

But on the other other hand…There’s no way enough people will buy this to equal the fee I get from just one morning show client.

So I decided not to offer Radio Morning Show Success Strategies to radio people around the world.

The next day, I changed my mind. “You’re being petty and foolish,” I told myself.

Next day: “No! Don’t share your secrets with the whole world. No one will pay you to coach their morning shows. Not ever again, ever.”

Tempers were flying. At one point it got so bad that I refused to talk to myself for 3 days.

Finally I decided:

Enough Already!

There’s a lot of meat in this audio seminar. I’m proud of it. It’s going to help a lot of struggling morning radio programs and breakfast shows around the world.

I also reminded myself that Radio Morning Show Success Strategies does not include two things that make my huge consulting fees worth it to my clients:

1. It doesn’t include any audio examples. When I teach these strategies in-depth (and in person), I illustrate them with tons of extraordinary audio. The audio examples invariably trigger all sorts of new ideas for the morning shows I work with.

In Radio Morning Show Success Strategies I do illustrate the strategies by citing many specific examples — but not with audio.

2. It doesn’t include ME, working side-by-side with the talent to help them discover their own unique ways of applying the strategies.

So when you download and listen to my Radio Morning Show Success Strategies, you’ll learn a lot of great, actionable stuff that works.

You’ll hear the first, most “basic” strategy by playing the sample on this page. I don’t expect it to blow you away; it’s only the first in a series of linked strategies.

But…I’ll bet you haven’t yet sat down with your morning show and discussed that topic with them in depth. Have you?

And maybe you’ll think, “Gee, if he’s that good for almost nothing, he must REALLY be good in person. Let’s pay his outrageous morning show consulting fee and find out!”

Verbatim Reviews from Our "Live" Attendees

“Dan’s experience, style, and examples make the art of great morning radio less mysterious without limiting the joy and spontaneity of creation.”

“Can’t wait to start using as many of these as I can!”

“Kept me riveted from beginning to end. Awesome information, fantastic food for thought.”

“Now I know exactly what we must do better.”

As a PD who also is part of the morning show, this was very valuable. This also helped me look back and realize why my previous morning show was not as successful as it could have been.”

This session absolutely is going to change my morning show.

“Excellent essentials for a great morning show. Loved all the examples!”

“Great info, great examples!”

“Dan’s strategies are universal. I can’t wait to try them with my morning crew.”

“I loved how each idea interlinked with each other. Straight-forward; simple; great!”



 Dan O’Day is radio’s premiere morning show coach.


Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar immediately. 

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