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How To Find, Hire, Train & Keep a Great Radio Morning Show Producer by Ross Brittain


Product Description

This Product Is a 76-Minute mp3 Audio Seminar + PDF Transcript,
which you can download immediately upon purchasing.

Personal recommendation from Dan O’Day:

The title of this audio seminar pretty much says it all. Ross Brittain's 35 years of morning radio success are due to talent, hard work, long hours — and a "big picture" view of Show Prep and Show Structure that continues to keep him at the top of his game.

Here is What You Will Learn.

  • The main job of a radio morning show producer (from the air talent's point-of-view)

  • The main job of a radio morning show producer (from the program director's point-of-view)

  • Morning show producer as "Stunt Brain"

  • How & why to design special features for individual morning show members 

  • Keeping your eye open for "sidebar material"
  • How to localize virtually any story for your radio morning show

  • Radio morning show stagers 

  • Morning show producer as talent guide 

  • Producer's duties before, during and after the radio show
  • The first question to ask someone who is applying for the job of radio morning show producer

  • Other test questions for your final candidates for morning show producer
  • Required personal skills of a radio morning show producer

  • One key personality trait your producer must have

  • A warning sign not to hire someone as morning show producer
  • The danger of overproducing the morning show

  • Your annual Blue Sky Meeting
  • The best time of year to try out new content for your radio morning show
  • Providing the air talent with set-up copy for prepared features

  • Maintaining an Alert System for on-the-spot, on-air/website integration

  • What should be in your radio morning show producer's Rolodex 
  • Task lists for morning show producers and show members 

  • Why your producer must read the local daily newspaper (not just the Internet)
  • How to conduct your own program's mini-focus group
  • 7 most common mistakes producers make that weaken the morning show

  • The morning show producer's job at a remote broadcast

  • How to get the best of listener phone calls
  • Tips for call screening 
  • The primary question your phone screener should ask before putting a caller through to the air talent 

  • Positive & negative caller balance
  • Producer's role with in-studio guests

  • The secret to getting big name guests (regardless of your market size) 

  • Tons of great tips for interviewing guests (in-studio or over the phone)
  • The Quick Critique Pad Ross created for his PD to use for his show

rossbrittain.jpgRoss Brittain has enjoyed morning show success for three decades. Billboard magazine's Major Market Air Personality of the Year. Co-host (with Scott Shannon) of Z100/New York’s original, legendary Z Morning Zoo...Mornings at WABC/New York (in both its music and its talk formats)...Currently morning host at WOGL-FM/Philadelphia...Publisher of the premium show prep service, “The Ross Brittain Report.” Ross hasn’t slept in 35 years.

Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar + PDF Transcript immediately. 

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