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THE HALF THAT MATTERS: What Radio Has Learned From PPM by Tripp Eldredge (mp3 download)


Product Description

This Product Is A 1-Hour, 18-Minute mp3 Audio Seminar,
which you can download immediately upon purchasing.

The Portable People Metter (PPM) sheds a whole new light on your core audience. Now you can tell what they'll do next week (and month & year), not just what they did last week.

Among your radio station's listeners is a smaller group — no more than half — that matters. Knowing who they are and how to maintain their loyalty is critical to radio success today.

You Will Learn…

  • How most radio stations are squandering their resources on listeners who have virtually no impact on their ratings
  • Why not all P1s are created equal
  • Prime P1s vs. Best Prospect P1s
  • How to identify "the half that matters"
  • How to attract and convert Best Prospects
  • The Three Dimensions of P1 Listening
  • Deep Loyalty vs. Shallow Loyalty
  • The impact of Listener Age on Listener Loyalty
  • How and why to apply Customer Segmentation to your radio operation
  • How to understand your "core consumer." (That's the one thing that's most important to your success.)
  • How to understand the life of your "core consumer"
  • Why Not Everyone Matters
  • Why increasing your cume is not the solution to your problems
  • How to establish an ongoing relationship with the right people
  • How and why you need to ignore "fake" numbers
  • A guiding principle was developed in the 1970s that radio people follow…but which no longer is relevant
  • How to achieve consistent ratings success over multiple ratings periods
  • How to maximize your ratings potential
  • How to minimize ratings "wobbles"
  • Geographic footprints — how to identify, interpret, and use them to your advantage
  • The goldmine in your database. (You haven't even scratched the surface.)
  • Why you need to know this even if you're not in a PPM market

Sample Attendee Reviews

"I can't believe how Tripp crawled inside those numbers and was able to root out such incredible info. Extremely enlightening & helpful."
"This info should be mandatory for any PD."
"Amazing insight! Learned how to identify better my core audience; engage them; and create products that fit into their lives!"
"What a phenomenal research study. This is all the support necessary to prove why stations should be using social media to solidify those relationships with the 'Heavy Deeps.' This session provided strategic focus for my station as we set out to develop relationships that really matter."
"Loved it! It has taught me who my listeners are, what I have to do to maintain my heavy listeners — not just to make them listen but to go beyond to connect, interact and be with them."
"Lots of great information. Makes me focus on the heavy listeners and use some social media to push others to that category."

Running Time: 1 hour, 18 minutes

Immediate delivery! When you submit your order, you’ll be able to download this valuable voice acting audio seminar immediately. 

Tripp Eldredge has been President and Chief Operating Officer of dmr since 1998. Prior to that, Eldredge spent six years as Vice President of Sales and Marketing for Strategic Radio Research, working with major market radio stations and clients such as MTV, CMT, Music Television and AccuRatings. Before joining Strategic Radio, Tripp was Director of Field Marketing for a Fortune 1000 consumer marketing firm and spent ten years in station sales and management with Midcontinent Broadcasting.


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