Dan O’Day’s Radio and Voiceover Tools

This Product Is A 1-Hour, 18-Minute mp3 Audio Seminar,
which you can download immediately upon purchasing.

The Portable People Metter (PPM) sheds a whole new light on your core audience. Now you can tell what they'll do next week (and month & year), not just what they did last week.

Among your radio station's listeners is a smaller group — no more than half — that matters. Knowing who they are and how to maintain their loyalty is critical to radio success today.

• How most radio stations are squandering their resources on listeners who have virtually no impact on their ratings

• Why not all P1s are created equal

• Prime P1s vs. Best Prospect P1s
  

• How to identify "the half that matters"

• How to attract and convert Best Prospects

• The Three Dimensions of P1 Listening

• Deep Loyalty vs. Shallow Loyalty

• The impact of Listener Age on Listener Loyalty

• How and why to apply Customer Segmentation to your radio operation

• How to understand your "core consumer." (That's the one thing that's most important to your success.)

• How to understand the life of your "core consumer"

• Why Not Everyone Matters

• Why increasing your cume is not the solution to your problems

• How to establish an ongoing relationship with the right people

• How and why you need to ignore "fake" numbers

• A guiding principle was developed in the 1970s that radio people follow…but which no longer is relevant

• How to achieve consistent ratings success over multiple ratings periods

• How to maximize your ratings potential

• How to minimize ratings "wobbles"

• Geographic footprints — how to identify, interpret, and use them to your advantage

• The goldmine in your database. (You haven't even scratched the surface.)

• Why you need to know this even if you're not in a PPM market