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Product Description


Jingle Collectors...

Jingle Aficionados...

Jingle Fans...

Jingle Experts...

Jingle Lovers...

The Authoritative Guide to the History, Development and Creation of Radio Jingles
by Ken R.

There is an exclusive, worldwide clique of people who love, cherish, relish, and really appreciate Radio Jingles.

Are you a member of that highly refined group of people who understand that a wonderful jingle truly is a miniature work of art?

That it lives and breathes and inspires long after the radio program or station it was created for has disappeared from the airwaves?

Have You Ever Participated in a Heated Discussion Concerning...

- The PAMS style vs. the Johnny Mann Singers approach?

- Who had the better vocal group: TM or Gwinsound?

- Who had the best brass scores: CRC or Futursonic?

Then You’re One of Us. You’re a Jingle Lover...

...and The Jingle Book was written for you.

“More music more often!”

“The all-Americans!”


“All hits all the time!”

These phrases were as much a part of Top 40 radio in the 1960s and early ’70s as The Beatles, surf music, and psychedelic posters.

More than just “slogans,” they were the musical embodiment of the excitement of contemporary music radio.

These little 10-second wonders were created by a handful of innovative, ingenious producers in Dallas, Memphis, Los Angeles and New York.

•    PAMS
•    Futursonic
•    Spot Productions
•    Heller
•    JAM Creative Productions
•    TM
•    Pepper Tanner
•    CRC
•    Johnny Mann
•    Anita Kerr...

...and others who created the indelible musical magic that blasted out of transistor radios and car radio speakers around the world.

Written by Legendary Jingle Producer Ken R.

In this indispensable compendium for jingle lovers & collectors worldwide, legendary jingle producer Ken R. interviews dozens of the creators of musical radio I.D.s  — including:
•     Johnny Mann
•     Anita Kerr
•     Tom Merriman
•     Trella Hart
•     Jim Clancy
•     Gleni Rutherford
•     Wilson Northcross
•     Welton Jetton
•     Brian Beck
•     Carol Piper
•     Dick Cole
•     Tommy Loy
•     Bruce Collier
•     Whitey Thomas
....and many other luminaries whose stories appear for the first time in their own words.

•     The inside story of how Dallas became the center of the jingle universe.

•     Behind-the-glass studio stories of how jingles were made, the personalities of the people involved, and a treasure trove of true stories and very candid comments that have remained secret...until now.

•     Ken R. puts you right in the scene with eight pages of historic photographs.

Here’s a Partial Listing of What You’ll Find in The Jingle Book.

-     Forward by Jon Wolfert
-     Classic Jingles and the People Who Made Them
-     Why Did Jingles Sound Like That?
-     Jam: Transition to Digital
-     Bombs over Dallas
-     What’s a Pepper?
-     Putting Pepper Together (Wilson Northcross and Welton Jetton)
-     Tanner Credits
-     The Dragonfly Has Landed
-     Johnny Mann on those KHJ Jingles
-     Jingle Pioneer Bill Meeks
-     Little Indian Girl with the Big Voice: Gleni Tai
-     Tom Merriman
-     The Man Behind the Sound: Tommy Loy
-     Fire That Guy…uh Wait a Minute: Brian Beck
-     And Now for Something Completely Different: Dick Hamilton
-     Lady with a Song in her Heart: Anita Kerr
-     Bob and Carol Piper: A Love Affair
-     Daddy Sang Bass: Jim Clancy
-     Supporting Players (Dick Cole, Garry Wells, Bruce Collier)
-     David Graupner on the Future of Radio and Jingles
-     Whitey Thomas: Just Passing Through…for 35 Years
-     Trella Hart, the Lady with Swiszle
-     PAMS Oddities
-     Adventures in the Jingle Biz
-     A Short Story about a Customized Jingle
-     Saving Private Collections
-     Reviving Jingles-A-Go-Go
-     Ingram Thingram
-     Melody Ranch
-     Clients: Can’t Live With Them; Can’t Stab Them
-     Singers and Sessions
-     Making Money in the Jingle Biz (Or Not)
-     Keeping the Memory Alive
-     Jingles: The Final Twist
-     Producer’s Guide to the Popular PAMS Numbered Series: The Early Years
-     Producer’s Guide to the Popular PAMS Numbered Series: The Middle Years
-     Producer’s Guide to the Popular PAMS Numbered Series: The Last Years
-     Getting Tingles in the Studio
-     Painful Lessons

THE JINGLE BOOK is the Story of Top 40 Radio Jingles.

If you’re “one of us” — one of that fraternity of Jingle Lovers (and we’re in all corners of the globe) — this book was written especially for you.

Immediate delivery! When you submit your order, you’ll be able to download this valuable book immediately. 

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Product Reviews

Showing reviews 1-10 of 12 | Next

  1. virtually everything is there to know about the jingle business

    Posted by David Vaughn

    I've been reading The Jingle Book for the last 3+ hours. The book is a trip back in time. You've covered virtually everything is there to know about the jingle business. A tip of the transmitter/antenna (omni-directional, of course) to a fascinating and authoritative book on the history of jingles.

  2. The Jingle Book is fabulous

    Posted by David A. Milberg

    The Jingle Book is fabulous. Riveting reading! Great concept! Your memoirs of "Rare & Scratchy" brought back a lot of forgotten memories.

  3. a cool nugget of jingledom surprise lurks at the turn of each page

    Posted by Ron Harris

    I am really impressed with your style; it's completely conversational, detailed, feature-rich, and a cool nugget of jingledom surprise lurks at the turn of each page. You obviously put a TON of experience and research into this, and your passion for the industry and its history (of which of course you are no small part) shines.

    I can't decide if I want to read the entire book this evening (well, I do!), or if I should enjoy it like a series of delicious gourmet meals over the next few days...but I will certainly not be able to hold out too long!

    Thanks again, Ken, for recording these frail tales in a way that assures their preservation.

  4. Everything you ever wanted to know about jingles...

    Posted by Jay Rudko

    All I can say is WOW!!! Everything you ever wanted to know about jingles, but didn't know who to ask.

  5. Fascinating insight

    Posted by Jonathan Vernon-Smith — BBC Radio, England

    Just a quick note to say how much I enjoyed the book. Fascinating insight into a very interesting industry. Great stuff!


    Posted by David Barras

    One word to describe The Jingle Book: FANTASTIC!

  7. I know I speak for many when I say thanks for writing it!

    Posted by Gary Tompkins

    I have read The Jingle Book completely and thoroughly enjoyed it! It was a fun and informative read!!! I know I speak for many when I say thanks for writing it!

  8. a highly-detailed chronicle of a facet of the radio business that's never been fully explained

    Posted by Clifford Grant

    Got The Jingle Book a couple of days ago and I've been through it cover to cover. Fascinating stuff and you certainly make it abundantly clear how much there is to the business. You've got a great writing style which makes the reading breeze by. Hope you realize what you've done, creating a highly-detailed chronicle of a facet of the radio business that's never been fully explained.

  9. had to write to say how much I'm enjoying it

    Posted by Scott Westerman

    I'm deep into The Jingle Book and had to write to say how much I'm enjoying it. The engineer in me loved the detailed description of the technology. The musician appreciated the insight into the sonic approach. And the historian in me loved your many interviews and first person radio recollections. Well done!

  10. The Jingle Book is sensational!

    Posted by Alan Diskin, Radio Rewound WSBR-AM 740

    The Jingle Book is sensational!

Showing reviews 1-10 of 12 | Next

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