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For radio station program directors only.


      • Increase Your Ratings
      • Defend Your Turf
        Add Revenue
        Inspire Your Team
        Whup the Competition! 

A Personal Message from Dan O’Day...

Look, I don’t want you to make a mistake. 

You should order this book only if you meet the following two criteria:

  1. You are a radio station program director.
  2. You’re already at least somewhat familiar with my work and my approach to creating unique, winning radio. 

Why Must You Be A Program Director To Use This Book?

Because this isn’t a book of radio theories.

It’s not a collection of thoughts, advice, and wisdom.

It’s not the kind of book you can read in your leisure time and, when you’ve finished, you’ll immediately be better at your job.

It’s a book of 101 things for you to do to improve your radio station.

Just reading this book without doing anything won’t help you. 

If you’re not responsible for your station’s programming staff, then you won’t have the authority to implement most of the 101 powerful strategies outlined in this book.

I really mean it: Please do not order this book if you’re not a program director (or equivalent title).

Why Must You Be Familiar With Some of My Other Work?

Because if you’ve never heard of me, I have no credibility with you.

If I have no credibility with you, you’ll be tempted to dismiss some of the 101 strategies as “too wild” or “too tame” or “too weird” or “too obvious” or....

I want you to have this book only if you already have reason to believe that when I talk about radio programming, I know what I’m talking about.

You don’t have to agree with everything I’ve ever said.

You don’t have to think I’m a genius.

But you do need to know enough about me to have decided, “O’Day’s a pro, and he knows his stuff. I won’t blindly do whatever he says, but I trust him enough at least to consider each of these 101 strategies.”

I designed 101 WAYS TO MAKE YOUR RADIO STATION INVINCIBLE in a manner calculated to make it as easy as possible for a program director to begin using these strategies immediately.

For each strategy, I’ve included a column in which the PD is to jot down action points to insure that the concepts don’t just sit there on the page.

Remember, these are not “theories.” 

They are highly actionable, highly effective strategies which a smart, ambitious program director can use to make his or her radio station virtually invulnerable to outside attack. 

If you implement just one new strategy per week — and I do recommend that you go slowly, so you can savor the instant benefits each strategy will deliver — then 101 WAYS TO MAKE YOUR RADIO STATION INVINCIBLE will be your detailed Success Blueprint for the next two years!

The Beauty of the E-Book Format

Each week, select just one of the 101 strategies to implement.

Print the page(s) devoted to that one strategy.

101 WAYS TO MAKE YOUR RADIO STATION INVINCIBLE is a 126-page e-book (PDF format), available for immediate download.

Any Format. Any Market

 You can use these 101 strategies at your radio station regardless of your format.

And they apply to non-commercial as well as commercial stations.

But I don’t recommend 101 WAYS TO MAKE YOUR RADIO STATION INVINCIBLE to student radio stations.

And it won’t be much help to an Internet-only station.

These strategies are designed for “brick & mortar” broadcast stations.

A Few of My Favorites of the 101 Strategies

How your local newspaper will (unwittingly) provide you with valuable Audience Interest Research (Page 10)

Where to find dozens of original programming ideas not already being done in your format...in a single day... without leaving home! (Page 13)

  • Incredible motivator for your Production Director (Page 22)

  • Historical Log Analysis (Page 29)
  • How to exploit the history of your market’s “Heritage Station” — whether that station is you or your competitor! (Page 32)
  • The Celebrity Hit List (Page 49)
  • Music Stations: How to get superstar artists to volunteer to be your disc jockeys! (Page 54)
  • How to turn your bookkeeper into a member of your promotion department (Page 91)

Look, This Is A “No-Brainer.”

If you don’t program a radio station, 101 WAYS TO MAKE YOUR RADIO STATION INVINCIBLE can’t help you. So if you’re not a PD, please do not order this book.

If you do program a professional broadcast radio station and you’re always looking for that “extra edge” to help put your competition in the deep recesses of your rear-view mirror....

At this price, you’d be crazy not to order 101 WAYS TO MAKE YOUR RADIO STATION INVINCIBLE immediately. 


Immediate delivery! When you submit your order, you'll be able to download this valuable book immediately!

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Product Reviews

  1. Any PD who actually does the things Dan suggests in this book will become a much better PD

    Posted by Ray Edwards (VP of Programming) New Northwest Broadcasters

    Maybe you’re a PD who doesn’t go to seminars or doesn’t have a consultant. Dan O’Day to the rescue! Any PD who actually does the things Dan suggests in this book will become a much better PD — and your station will become a better station. This book is like a college-level course in how to make your radio station better. Only you can’t GET this kind of instruction in any college that I know of!

  2. So much priceless guidance, even for a seasoned pro

    Posted by Gavin McCoy (Head of Presentation) Saga Radio & PrimeTime Radio/London (England)

    I received your mailshot regarding making your station invincible. Being curious, I followed the link and ordered online. Moments later I printed my copy and started to scan the pages.

    I have to tell you it makes great reading.

    So much priceless guidance, even for a seasoned pro. I’m a big fan of instant gratification, and the possibility of getting material pronto really appeals to me.

    I have already passed on the link to a couple of radio pals who could also benefit from ordering their own copy.

  3. an invaluable resource for me and my station

    Posted by Dave Crosser (Program Director) WCKY-FM/Findlay

    101 Ways to Make Your Radio Station Invincible has been an invaluable resource for me and my station. It has given me specific, actionable ideas that have directly impacted the on-air product that we put out each day. From managing people to answering many of my internal questions about the ins and outs of programming, it is something that I consult daily. All PDs who face daily challenges in our business business can benefit from 101 Ways to Make Your Radio Station Invincible.

  4. Already I have been able to use a number of the ideas

    Posted by Scott Stevens (Operations Manager) WMMZ/WKZB/WJXM/WALT/WMLV, Meridian

    Sometimes the most basic ideas are the ones we forget. With the 101 Ways book, it has been a good refresher on what to do with a station to make it stronger, right down to motivational ideas for your staff. Already I have been able to use a number of the ideas with my Program Directors when dealing with competition in the market. It has become a very valuable resource for me.

  5. Just so many incredible ideas!

    Posted by John Callahan (Operations Manager) Milton-Lewisburg Broadcasting

    Just so many incredible ideas! We actually have a guy on staff who can help us do Technique #43, and I expect to have that on the air very soon! Thanks for that great tip that will make our stations — or any stations who have the guts to try it — really stand out!

  6. your book has made my life so much easier

    Posted by Ravi Nair, Radio Asia FM/India

    I must confess that your book has made my life so much easier! I was looking around for ideas and tips...and then I came across your book. The book is so crisp and concise that it doesn't matter if you are an old pro or a complete newbie, you actually can take your programming and your station several notches up. Thanks for a great book!

  7. I keep a print-out of the entire book in my briefcase,

    Posted by Gene Stevens (Program Director) AM 740/Toronto

    Impressive catalogue of thought-starters, tips and motivators... packed with the kind of information you might get at conferences, furiously taking notes, attending all the panels and spending much, much bigger bucks. This is a bargain!

    It's great to find the occasional item that you're already doing, but even better to find the ones you know you can get started on right away. Everyone will have a different 'starting point', depending on their station's needs. I keep a print-out of the entire book in my briefcase, as inspiration.

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