Dan O’Day’s Radio and Voiceover Tools

This Product Is A 2-Hour mp3 Audio Seminar,
which you can download immediately upon purchasing.

HOW TO MAKE PEOPLE LISTEN LONGER is one of Dan O'Day's most popular (and most valuable) seminars.

There are only two ways to improve your ratings: Increase the size of your audience (Cume)...or increase your overall Time Spent Listening (TSL).

O'Day will teach you easy-to-implement techniques that every member of your air staff can use to dramatically increase your station's TSL.

• The Dual Currency that purchases Listenership 

• Radio's Biggest Competitive Threat

• The Anti-P.T. Barnum Model

• The Anti-Hitchcockian Model 

• Guerrilla News Tactics

• Teasing (and the dangers of doing it wrong)

• The one thing that all of your on-air people must do

• A $2 million research project that shows you exactly how to increase your ratings

• Single-Show Promotion Model

• An incredibly powerful, seldom-used weapon: Pre-Production

• How your morning show probably is using the Internet to hurt its ratings!

• Tactical Contesting

• Verbal Delivery Systems 

• On-Air Phone Calls: The one thing every phoner you air must accomplish

• Radical Phoners: Your station's phoners will never be the same after you learn the secrets of Constructed Phoners....Discovered Phoners....Extended Phoners....