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Product Description

This Product Is a 1-Hour, 23-Minute mp3 Audio Seminar,
which you can download immediately upon purchasing.

Personal recommendation from Dan O’Day:

I realize you might suspect me of being at least slightly biased. But if your radio station conducts on-air fundraising, I can’t imagine why you wouldn’t download this pledge-increasing audio seminar immediately.

Recorded live at the Public Radio Program Directors Association’s Conference, this dynamic seminar is illuminated by many actual audio examples — both “good” and “not so good.” 

•      The one word missing from most fundraising pitches 

•      More than one on-air voice at a time? Don’t make the mistake
most stations make!

•      Increasing pledges with “the name game”

•      Creating and using dramatic tension

•      Putting your manager’s voice on the air

•      Selling benefits, not attributes

•      Using listeners’ voices effectively

 •      The Third-Party Technique

•      How to ask for (and receive) big dollar pledges

•      Geography or People?

•      On-Air Teamwork

•      “Vanity” Phone Numbers — a good idea?

•      Upselling

•      Themes

Running Time: 1 Hour, 23 Minutes

Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar immediately.  

Dan O’Day is radio’s commercial copywriting guru and air talent coach. He also has consulted noncommercial stations around the world (including the BBC and some of the best-known American noncom stations), repeatedly been a featured guest speaker at the PRPD and AMPRR conferences, and been retained by National Public Radio to teach advanced on-air promotion techniques to the producers of their network programs.


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