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HOW TO MAKE PEOPLE LISTEN LONGER by Dan O'Day (mp3 download)

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$15.00
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Product Description

This Product Is A 2-Hour mp3 Audio Seminar,
which you can download immediately upon purchasing.

HOW TO MAKE PEOPLE LISTEN LONGER is one of Dan O'Day's most popular (and most valuable) seminars.

There are only two ways to improve your ratings: Increase the size of your audience (Cume)...or increase your overall Time Spent Listening (TSL).

O'Day will teach you easy-to-implement techniques that every member of your air staff can use to dramatically increase your station's TSL.

  • The Dual Currency that purchases Listenership 
  • Radio's Biggest Competitive Threat
  • The Anti-P.T. Barnum Model
  • The Anti-Hitchcockian Model 
  • Guerrilla News Tactics
  • Teasing (and the dangers of doing it wrong)
  • The one thing that all of your on-air people must do
  • A $2 million research project that shows you exactly how to increase your ratings
  • Single-Show Promotion Model
  • An incredibly powerful, seldom-used weapon: Pre-Production
  • How your morning show probably is using the Internet to hurt its ratings!
  • Tactical Contesting
  • Verbal Delivery Systems 
  • On-Air Phone Calls: The one thing every phoner you air must accomplish
  • Radical Phoners: Your station's phoners will never be the same after you learn the secrets of Constructed Phoners....Discovered Phoners....Extended Phoners....
Running Time: 2 Hours

IMMEDIATE DOWNLOAD!
Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar immediately. 

Dan O’Day is radio’s leading air talent and morning show consultant, having coached successful radio personalities and programs in 37 countries.


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Product Reviews

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  1. liberating to hear how others have thrown away the rule book

    Posted by Nick Franklin

    Lots of examples of good practice and a wonderful chance to share ideas. I found it liberating to hear how others have thrown away the rule book. I’ve lots of new ideas that came to me during the seminar that I’ll work on back at the station!


  2. strong ideas

    Posted by Sean Purser

    You’ve refreshed my attitude toward my show and given me some strong ideas for changing the show and possibly our entire station.


  3. got my head spinning

    Posted by Allison Melanson

    You've got my head spinning with new ideas!


  4. more than a few epiphanys

    Posted by Kirsteen Cameron

    This was great! Thank you! I had more than a few epiphanys and will be able use a lot of what I learned today to build up the elements of our show.


  5. really helped me

    Posted by Paul Knott

    This really helped me. I can't wait to use these new ideas!


  6. Can't wait to follow through on what I've learned

    Posted by Kelli Rickard

    I loved this seminar! Can't wait to follow through on what I've learned!


  7. wouldn't have wanted to miss this.

    Posted by Peter Assaff

    Very helpful information. I wouldn't have wanted to miss this.


  8. I can't wait

    Posted by Dianne Best

    I can't wait to share this information with others at my station.


  9. Fabulous, inspirational

    Posted by John Harada

    Fabulous, inspirational, excellent & logical theories.


  10. gems to develop myself into a personality

    Posted by Maria Powell

    The pointers you gave were gems to develop myself into a personality, not just another radio announcer.


Previous | Showing reviews 21-30 of 43 | Next


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