Dan O’Day’s Radio and Voiceover Tools

This Product Is a 50-Minute mp3 Audio Seminar,
which you can download immediately upon purchasing.

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Does your station truly have a well-planned Promotion Attack...or do you often find yourself playing catch-up with the calendar, feverishly trying to throw together a promotion at the last-minute?

Doug Harris has earned an international reputation for merging creative passion with planning...and he'll share the secrets of both with you!

• Merging the interests of Programming, Promotions and Sales with your community
• Preparing an annual promotions calendar
• Budgeting maneuvers to put your accounting department at ease
• Preparing months in advance for unforeseen opportunities
• A working file system to keep the sales department away from your front door
• Keeping everyone in the station "in the loop"
• A check and balance system among Sales, Promotions and Programming
• Implementing long-range planning sessions
• Self-inoculation against the Sales Promotion Plague

  With a creative legacy that spans 30 years in marketing and a stable of broadcast clients around the world, Doug Harris has earned a reputation as the world’s premiere broadcast marketing consultant.

  A former Billboard magazine Promotion Director of the Year and the recipient of dozens of industry accolades, Harris has earned a reputation for out-thinking, rather than out-spending, his competitors in ratings and revenue battles — while demonstrating a unique ability to blend the needs of Programming with those of Sales

  As President of Creative Animal International and Chief Creative Officer of Noisemaker Communications, Harris creates clutter-busting campaigns for a wide variety of clients worldwide.

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Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar immediately.