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Product Description

This Product Is a 70-Minute mp3 Audio Seminar,
which you can download immediately upon purchasing.

Tap the "Play" Button Above to Hear A Sample

If You Work in Radio Sales or Radio Promotions, Take This 1-Question Quiz.

In your experience, which advertisers are radio's most demanding "problem" clients?

Answer: Car dealers and nightclubs!

In this idea-filled audio seminar devoted to generating retail traffic for your clients, Doug Harris explains exactly what it takes to drive people into retail businesses...

...and gives you special instructions on how to deal with radio's most demanding "problem" clients: car dealers and nightclubs!

You Will Learn...

   How to turn your remote broadcasts and on-site events into spectacular attractions

   How to craft a promotional announcement so powerfully that it sucks every available listener out of their homes and offices and into the store, showroom or club

   20 proven nightclub ideas you can start using now

   25 car dealer ideas for any size budget

doug-harris2-320-50.pngWith a creative legacy that spans 30 years in marketing and a stable of broadcast clients around the world, Doug Harris has earned a reputation as the world’s premiere broadcast marketing consultant.

A former Billboard magazine Radio Promotion Director of the Year and the recipient of dozens of industry accolades, Harris has earned a reputation for out-thinking, rather than out-spending, his competitors in ratings and revenue battles — while demonstrating a unique ability to blend the needs of Programming with those of Sales.

 As President of Creative Animal International and Chief Creative Officer of Noisemaker Communications, Harris creates clutter-busting campaigns for a wide variety of clients worldwide.

Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar immediately.


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