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Product Description

This Product Is a 78-Minute mp3 Audio Seminar,
which you can download immediately upon purchasing.

Personal recommendation from Dan O’Day:

This is an overlooked treasure, and it bugs me that more radio programmers haven’t heard it. I learned a lot from this presentation.

Tap on the “Play” button to hear a sample.

Imagine that you were a successful radio personality, programmer, and station owner.

You left radio and became crucial to the success of MTV.

Then you went on to run a second, highly niched cable TV operation.

What lessons do you think you could bring back to radio? What would you do differently?

When he created this presentation exclusively for PD Grad School, Lee Masters was President and CEO of E! Entertainment television.

Before joining E!, he was Executive Vice President and General Manager of MTV.

Prior to MTV, Masters spent 20 years in radio as a disc jockey, programmer, and station owner.

In other words….

Lee Masters knows a lot of cool stuff.

In this exclusive presentation, Masters reveals:

•    Which radio tricks work on TV...and which don’t

•    TV basics and how they can be applied to radio

•    The importance of exclusivity

•    The value of surprise

•    The value of “going broad”

•    Defining your competition

•    Bold Strokes vs. Small Changes

•    …and some priceless radio career advice!

Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar immediately. 

Other Details

Product Type:
Instant mp3 download

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