This Product Is a 90-Minute mp3 Audio Seminar,
which you can download immediately upon purchasing.

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Recorded live before a Standing Room Only crowd of radio station owners and managers, this presentation won some of the highest reviews in the radio convention's history.

If you're a station manager, Dan O'Day will help you refocus on what our business really is about...and on how to make money and be proud of what you're doing.

• The three key principles every manager should know about radio programming
  
  
• What radio people can learn from Ted Williams
  
  
• The Chickenfish Syndrome
  
  
• The truth about "localization"
  
  
• How to get the most for your money when paying for show prep services
  
  
• How "benchmarks" can hurt your ratings
  
  
• What YOU can learn from Howard Stern (regardless of your format)

• Your station's relationship with its listeners
  
  
• The Three Keys for Hooking Your Listeners
  
  
• How you can transform a disgusting yuppie philosophy into a winning formula for your radio station
  
  
• A vital lesson to learn from a Holiday Inn in Cleveland, Ohio
  
  
• The truth about research
  
  
• Why your radio station has on-air contests

Dan O'Day is radio's premiere talent coach, having worked with stations (commercial and noncommercial) in 37 countries. He's the author of PERSONALITY RADIO, which often has been referred to as "the disc jockey's Bible."

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