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RADIO ADVERTISING: SHUT UP & LISTEN Dick Orkin & Christine Coyle mp3


Product Description

This Product Is a 1-Hour, 43-Minute mp3 Audio Seminar,
which you can download immediately upon purchasing.

Dick Orkin and Christine Coyle will teach you no-nonsense, in-your-face method for creating stunningly original advertising strategies. 

Extensive new research conclusively demonstrates that adults are far more likely to respond to narrative-style commercials than to “announcements.” 

Orkin and Coyle build upon this new information to premiere an intensive, interactive workshop that teaches you how to stop talking about your advertiser and instead to listen, listen, listen to uncover your customer’s innermost needs.

You’ll learn the Famous Radio Ranch’s exclusive Story-Tracking Scanner Method, which will enable you to develop commercial & promotional strategies that virtually write themselves. 

And as a result of their constant search for innovative user-friendly research tools, Dick & Chris share several new ones that allow you to dig deep into the minds & motivations of your customers.

 “Learned a lot about how to let a spot create itself from life.”

Wonderful insights into the writing process from Dick and Christine. It was especially valuable to have the ‘listening process’ modeled and to be able to participate.”

“Great, straightforward, real world info. Great audio & visual support materials. Both live and in spots, the interaction between Dick and Christine is always fantastic. Entertaining, dynamic, illustrative... and you never quite know where they’ll end up. A great way to learn & retain the information!”

“Smart, informative, demonstrated what good advertising sounds like!” 

"Great stuff! Practical!” 

Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar immediately. 

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