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Product Description

This Product Is a 90-Minute mp3 Audio Seminar,
which you can download immediately upon purchasing.

The average profit margin on a re-order is five times greater than the profit on a new order. So why do most radio salespeople concentrate on getting "the order?" and not the re-order?

In this exciting, provocative audio seminar, radio advertising guru Dan O'Day shows you how to do just that...by teaching you how to make sure the commercials that air for their clients are likely to deliver results.

The most common objection salespeople hear on the street is, "I tried radio...and it didn't work."

This is the seminar that teaches you how to overcome that objection forever!

You Will Learn....

  • Listener’s P.O.V.
  • The vital importance of your Core Message
  • Painting Pictures in your commercial
  • Why you must “Intersect Common Human Behavior”
  • The right kind of language to use (but which rarely is heard in commercials)
  • Selling via Emotion
  • Selling via Storytelling
  • The big difference between print or online advertising & radio advertising
  • How to do “soft sell” commercials that work
  • When & how to use a child’s voice in the commercial
  • How to deal with clients who insist on voicing their own commercials (and still not ruin the spot)
  • Using Phone Numbers in radio commercials
  • Using Street Addresses in radio commercials
  • The legalities of using copyrighted music in radio commercials
  • 7 Ways You Can Help Your Radio Copywriter

Running Time: 1 Hour, 30 Minutes

Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar immediately.

Other Details

Product Type:
Instant mp3 download

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Product Reviews

  1. This is GREAT!

    Posted by Penni Burnett

    This is GREAT!

  2. I can't tell you how much I have learned!

    Posted by Lendel Brown

    I am new to radio sales and I am experience quite a learning curve. I just listened to your audio program, Radio Advertising: A Crash Course for Salespeople. I can't tell you how much I have learned!

  3. Good info to give to my customers!

    Posted by Ed Ramirez

    Great program! Good info to give to my customers!

  4. Right on the money!

    Posted by Thomas Nakashima

    Thanks Dan.. revisiting what makes radio unique is more important now than ever. This tutorial is full of great examples!

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