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Product Description

Tap on the "Play" button on the above video to hear a sample.

This is a "total immersion" into Radio Restaurant Advertising. You'll never listen to a restaurant commercial in the same way again...

And you'll probably never perceive any type of restaurant advertisement in the same way again.

Radio advertising guru Dan O'Day analyzes & dissects 40 real restaurant commercials — both good and bad.

  • Words a restaurant never should include in a commercial (but often do). But you won't, because you'll know better.
  • How to have your guests write your advertising copy for you
  • Some unique ways of using music to create a stand—out restaurant campaign. You'll to hear some wild ideas that you'll probably want to adapt for your own restaurant — and if you do so, you'll really stand out in your market.
  • How to create the right kind of restaurant association in the consumer's mind
  • How to paint appropriate restaurant pictures

A Few Sample Success Stories

  • Italian restaurant with no lunch business. Before: "The place was a ghost town at lunch time. Tumbleweeds blowing through the dining room. And really, what can you say that's different about an Italian restaurant with red leather booths, dark wood paneling and dim lighting?" After: "The commercials always ran around lunch time. A few weeks later, the place was packed at lunch."
  • Restaurant targeting college crowd
  • Successful branding for a "smoothie" specialist
  • O'Day's own commercials for a Steak & Chilli restaurant

  • Hamburger restaurant that targets its consumers with laser-like precision
  • Introducing a new restaurant category

 You name it, just about every type of restaurant is represented here:

"Family" restaurant
Donut shop
Fried Chicken....

  • If you want to appear on your own commercial, O'Day shows you how to do so in a way that drives new customers to your door — rather than just making you a star in your market (which in itself isn't a bad thing).
  • You'll learn O'Day's 30 Magic Restaurant Questions for your own restaurant. As you answer these unique questions, your commercial will be writing itself!

The Bottom Line: If you advertise a restaurant on radio, this is the most profitable advertising investment you'll ever make.

Dan O'Day is widely recognized as Radio's “Advertising Guru,” having taught radio stations, ad agencies, and businesses in 37 different countries how to create money-making advertising. He's the person the Radio Advertising Bureau turned to to create the industry's first certification course for copywriters (the CPCC — Certified Professional Commercial Copywriter).

This product also is available as a digital download here.

Other Details

Product Type:
(One Compact Disc)

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