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Product Description

This Product Is a 90-Minute mp3 Audio Seminar,
which you can download immediately upon purchasing.

Personal recommendation from Dan O’Day:

   dan-oday-color.jpg  At a broadcast convention years ago, I wandered into a
     sales seminar being given by Irwin P
ollack.Holy cow!”
     I thought. “He’s talking about the real world of radio sales.”
     No-nonsense, hit-the-streets attitude and great ideas.
     Share this with your Sales staff and your Programming staff.

Nearly every radio station suffers tension between the programming and sales departments.

But it doesn’t need to be that way.

This is the FIRST seminar designed for both programmers and salespeople.

Sales Managers: Whenever you hire new account executives, their first assignment should be to listen to this audio seminar. An instant crash course in radio sales!

Programmers: At last you’ll understand what your salespeople really do….How they do it….And why they’re always under so much pressure (which in turn puts pressure on Programming and Production).

Station Managers: Require everyone inside the radio station to listen.

•      What Makes Salespeople Tick

•      The Sales Format

•      P1, P2, P3 Advertisers

•      The Sales “Clock

•      The Sales Blueprint

•      The Presentation

•      Sales Liners & Promos

•      Rotation Systems

•      Win-Win Programming/Sales Strategies

•      How to Avoid Sales Clutter

•     Self-Contained Sales Promotions

Irwin Pollack is one of the radio industry’s best-known sales trainers. He focuses on down-to-earth, real radio sales techniques that work.

Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar immediately. 

Other Details

Product Type:
Instant mp3 Download

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