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NEVER TALK TO STRANGERS: Converting Strangers to Friends to Customers - Dick Orkin


Product Description

This Product Is a 1-hour, 24-Minute mp3 Audio Seminar,
which you can download immediately upon purchasing.

Tap the ‘Play” button to hear the introduction to this audio seminar.

Wouldn't you like listeners to turn the radio up when your commercials and promos come on?

If you're familiar with the work produced by the Famous Radio Ranch, you know this is exactly the response their advertising produces.

The legendary Dick Orkin takes you step-by-step through a revolutionary approach to local radio advertising.

This experience will change forever the way you think of the consumers of your commercials and promos.

    Why radio has the potential of getting closer to the consumer
      than any other medium

    The ultimate "bad commercial"

    The danger of Marketing Myopia

•    The new Client Needs Analysis (CNA)

    Key question to ask the client

•    Defining the client's "A" or "B" goals

•    Going after "share of heart," not "share of mind"

•    Storytelling secrets

    The key to creating an emotional setting

    An amazing commercial that uses true emotion to target truck

•    The two forms of research they require before writing a spot

•    Vital research that you can do...easy & fast

•    The difference between "Hacks" and "Professionals"

•    How to create an emotional setting

    Local client research techniques

•    How to assume the role of a spy

    The power of the "Click" technique

    What to do when inspiration doesn't strike you

•    Your ultimate source of creativity

•    How to "let the spot write you"


  Dick Orkin was a two-time legend. First, as the
  creator of the much beloved Chickenman radio  
  serial as well as The Secret Adventures of The Tooth
Second, as the multiple winner of every
  major radio advertising award in the world.



Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar immediately. 

Other Details

Product Type:
Instant mp3 Download

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