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- HYPNOTIC ADVERTISING by Dan O'Day (4-CD set)
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- HYPNOTIC ADVERTISING by Dan O'Day (4-CD set)
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- HYPNOTIC ADVERTISING by Dan O'Day (4-CD set)
HYPNOTIC ADVERTISING by Dan O'Day (4-CD set)
Product Description
Tap the “Play” Button for a Sample
In this extraordinary, groundbreaking, four-hour audio seminar — recorded in-studio, for maximum clarity — Dan O'Day takes you deep into the minds of consumers and demonstrates simple yet powerful methods of communicating your sales message on both a conscious and an unconscious level.
(The title is no joke; O'Day's post-graduate studies were in hypnosis, and he was the first "radio person" ever certified as a Neuro-Linguistic Programming Practitioner!)
Here's just a brief sampling of what you'll learn....
- Selling via Associations vs. Facts
- Employing Synaptic Invasion Techniques
- Tapping into Hebbian Connections
- Widening the Base of Neurological Contact with the Listener
- Hypnotic Persuasion Techniques
- The Roger Bannister Effect
- Altered Consumer Perceptions = Altered Reactions
- Harnessing the Closure Principle
- What "Recovered Memory Phenomenon" Means to Your Advertising
- When & How to Create Eidetic vs. Constructed Images
- Irresistible Involvement Techniques
- The Secret Power of Sound Effects
- Using “Deletion” to Laser Focus the Prospect's Attention to Your Message
- When & How to Trigger Kinesthetic Involvement
- When & How to Trigger Auditory Reinforcement
- Presenting Your Message for Visual Coding Visual Coding
- Creating Empathetic Identification
- Establishing Emotional Triggers
- Anticipatory Surprise (The key to successful long-running comedy spots)
- Emotional Memory Markers
- Micromuscular Rehearsal Effects
- Deliberately Triggering a Polarity Response
- Strategic Use of Audio Image Generators
- Learning via Metaphors
- Pacing & Leading Your Prospect to Your Solution
- “Mind-Reading” to Establish Instant Rapport
- Presupposition (one of O'Day's favorite techniques)
- Controlling Your Prospect with Conversational Postulates
- Strategic use of Age Regression
- Deletion
- Auditory, Visual and Kinesthetic Language
- Your Prospects’ Preferred Sense Modalities
- Verbal Clues: Visual
- Verbal Clues: Auditory
- Verbal Clues: Kinesthetic
- How to Identify Your Client's Preferred Sense Modality...Before You Ever Meet!
As usual, Dan O'Day illustrates the principles he teaches with powerful audio examples — more than 100 actual commercials to make sure you understand the principles and hear how easily (and powerfully) you can apply them to your work.
And as always, O'Day focuses only on advertising techniques that deliver measurable results for advertisers.
You won't be learning hypothetical "theories;" you'll learn real-world, actionable techniques you can begin using immediately to double and triple the effectiveness of your advertising.
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Product Reviews
Previous | Showing reviews 41-50 of 82 | Next
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Brilliant!
Posted by Howard Watson
Very good! I can see how Association and the techniques discussed can help me produce more effective commercials. Brilliant!
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useful and thought-provoking
Posted by Simon Thomas
Extremely useful and thought-provoking!
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excellent foundation for understanding the strategies
Posted by Kimberley Lynne
found the scientific facts to be an excellent foundation for understanding the strategies of good copywriting.
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just the kick up the arse I needed
Posted by Graham Mack
This was just the kick up the arse I needed as I take on my new role as PD and will have a lot of promos to write. I’ll be using the ‘Mind Reading’ and ‘Pacing & Leading’ straight away!
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really enlightening
Posted by Claire Southall
Very revealing! Showed me many new ways to engage the listener and speak ‘their’ language. I discovered I’m an auditory person, which was really enlightening and which I will be able to use to my advantage. Lots of good ideas; I work with a lot of charities and this has given me lots of fresh ideas about how I can approach their campaigns.
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loads of ideas
Posted by Andrew Wright
"Great! Got loads of ideas for forthcoming commercials.
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first ‘guru’ who’s made any sense
Posted by Paul Hawkins
I’ve been in radio 7 years, and Dan is the first ‘guru’ who’s made any sense!
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Great!
Posted by Steve McFall
Great!
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Great!
Posted by Andrew Cattanach
Great!
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Real-world examples I can use now
Posted by Andrew Cattanach
Excellent! Real-world examples I can use now. The most constructive training I’ve had in the past 12 months!
Previous | Showing reviews 41-50 of 82 | Next
