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- HYPNOTIC ADVERTISING by Dan O'Day (4-CD set)
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- HYPNOTIC ADVERTISING by Dan O'Day (4-CD set)
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- HYPNOTIC ADVERTISING by Dan O'Day (4-CD set)
HYPNOTIC ADVERTISING by Dan O'Day (4-CD set)
Product Description
Tap the “Play” Button for a Sample
In this extraordinary, groundbreaking, four-hour audio seminar — recorded in-studio, for maximum clarity — Dan O'Day takes you deep into the minds of consumers and demonstrates simple yet powerful methods of communicating your sales message on both a conscious and an unconscious level.
(The title is no joke; O'Day's post-graduate studies were in hypnosis, and he was the first "radio person" ever certified as a Neuro-Linguistic Programming Practitioner!)
Here's just a brief sampling of what you'll learn....
- Selling via Associations vs. Facts
- Employing Synaptic Invasion Techniques
- Tapping into Hebbian Connections
- Widening the Base of Neurological Contact with the Listener
- Hypnotic Persuasion Techniques
- The Roger Bannister Effect
- Altered Consumer Perceptions = Altered Reactions
- Harnessing the Closure Principle
- What "Recovered Memory Phenomenon" Means to Your Advertising
- When & How to Create Eidetic vs. Constructed Images
- Irresistible Involvement Techniques
- The Secret Power of Sound Effects
- Using “Deletion” to Laser Focus the Prospect's Attention to Your Message
- When & How to Trigger Kinesthetic Involvement
- When & How to Trigger Auditory Reinforcement
- Presenting Your Message for Visual Coding Visual Coding
- Creating Empathetic Identification
- Establishing Emotional Triggers
- Anticipatory Surprise (The key to successful long-running comedy spots)
- Emotional Memory Markers
- Micromuscular Rehearsal Effects
- Deliberately Triggering a Polarity Response
- Strategic Use of Audio Image Generators
- Learning via Metaphors
- Pacing & Leading Your Prospect to Your Solution
- “Mind-Reading” to Establish Instant Rapport
- Presupposition (one of O'Day's favorite techniques)
- Controlling Your Prospect with Conversational Postulates
- Strategic use of Age Regression
- Deletion
- Auditory, Visual and Kinesthetic Language
- Your Prospects’ Preferred Sense Modalities
- Verbal Clues: Visual
- Verbal Clues: Auditory
- Verbal Clues: Kinesthetic
- How to Identify Your Client's Preferred Sense Modality...Before You Ever Meet!
As usual, Dan O'Day illustrates the principles he teaches with powerful audio examples — more than 100 actual commercials to make sure you understand the principles and hear how easily (and powerfully) you can apply them to your work.
And as always, O'Day focuses only on advertising techniques that deliver measurable results for advertisers.
You won't be learning hypothetical "theories;" you'll learn real-world, actionable techniques you can begin using immediately to double and triple the effectiveness of your advertising.
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Product Reviews
Previous | Showing reviews 31-40 of 82 | Next
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clients will see much better results
Posted by Tony Huml
New material that will definitely benefit my copywriting. My clients will see much better results.
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will write better spots
Posted by Terry Spialek
I will write better spots because of this.
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Exceptional!
Posted by Anthony Aventi
Exceptional!
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enlightening
Posted by David Moore
Discussion of how to speak to the various senses was very good, enlightening.
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My mind is reeling
Posted by Bill Horsch
My mind is reeling with new ideas!
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great value!
Posted by John McNeil
Informative, useful, great value!
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Different than I’d heard before
Posted by Kelly Jo Brick
Great ideas! Different than I’d heard before; I’m ready to get back and put them to use. I especially liked the inclusion of some ads where the message didn’t work — and Dan’s explanation of why not.
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very useful for someone like me with several years’ experience
Posted by Simon English
I found the day to be very useful for someone like me with several years’ experience. I found that I already use many of the techniques, but now I understand why I use them!
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opened my mind to all aspects of radio production
Posted by Kevin Scott
This day has opened my mind to all aspects of radio production. It taught me what will give the best impact to projects and how best to get the attention of the listener.
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highly relevant
Posted by Jamie Butcher
Some really interesting ideas & techniques. I wasn’t sure how Hypnosis would help us in radio advertising, but the communication/people aspect is highly relevant.
Previous | Showing reviews 31-40 of 82 | Next
