Dan O’Day’s Radio and Voiceover Tools

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In this extraordinary, groundbreaking, four-hour audio seminar — recorded in-studio, for maximum clarity — Dan O'Day takes you deep into the minds of consumers and demonstrates simple yet powerful methods of communicating your sales message on both a conscious and an unconscious level.

(The title is no joke; O'Day's post-graduate studies were in hypnosis, and he was the first "radio person" ever certified as a Neuro-Linguistic Programming Practitioner!)

Here's just a brief sampling of what you'll learn....

• Selling via Associations vs. Facts

• Employing Synaptic Invasion Techniques

• Tapping into Hebbian Connections

• Widening the Base of Neurological Contact with the Listener
  

• Hypnotic Persuasion Techniques

• The Roger Bannister Effect

• Altered Consumer Perceptions = Altered Reactions

• Harnessing the Closure Principle

• What "Recovered Memory Phenomenon" Means to Your Advertising

• When & How to Create Eidetic vs. Constructed Images

• Irresistible Involvement Techniques

• The Secret Power of Sound Effects

• Using “Deletion” to Laser Focus the Prospect's Attention to Your Message

• When & How to Trigger Kinesthetic Involvement

• When & How to Trigger Auditory Reinforcement

• Presenting Your Message for Visual Coding Visual Coding

• Creating Empathetic Identification

• Establishing Emotional Triggers

• Anticipatory Surprise (The key to successful long-running comedy spots)

• Emotional Memory Markers

• Micromuscular Rehearsal Effects

• Deliberately Triggering a Polarity Response

• Strategic Use of Audio Image Generators

• Learning via Metaphors

• Pacing & Leading Your Prospect to Your Solution

• “Mind-Reading” to Establish Instant Rapport

• Presupposition (one of O'Day's favorite techniques)

• Controlling Your Prospect with Conversational Postulates

• Strategic use of Age Regression

• Deletion

• Auditory, Visual and Kinesthetic Language

• Your Prospects’ Preferred Sense Modalities

• Verbal Clues: Visual

• Verbal Clues: Auditory

• Verbal Clues: Kinesthetic

• How to Identify Your Client's Preferred Sense Modality...Before You Ever Meet!

As usual, Dan O'Day illustrates the principles he teaches with powerful audio examples — more than 100 actual commercials to make sure you understand the principles and hear how easily (and powerfully) you can apply them to your work.

And as always, O'Day focuses only on advertising techniques that deliver measurable results for advertisers.

You won't be learning hypothetical "theories;" you'll learn real-world, actionable techniques you can begin using immediately to double and triple the effectiveness of your advertising.

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