Tap the “Play” Button for a Sample
In this extraordinary, groundbreaking, four-hour audio seminar — recorded in-studio, for maximum clarity — Dan O'Day takes you deep into the minds of consumers and demonstrates simple yet powerful methods of communicating your sales message on both a conscious and an unconscious level.
(The title is no joke; O'Day's post-graduate studies were in hypnosis, and he was the first "radio person" ever certified as a Neuro-Linguistic Programming Practitioner!)
Here's just a brief sampling of what you'll learn....
As usual, Dan O'Day illustrates the principles he teaches with powerful audio examples — more than 100 actual commercials to make sure you understand the principles and hear how easily (and powerfully) you can apply them to your work.
And as always, O'Day focuses only on advertising techniques that deliver measurable results for advertisers.
You won't be learning hypothetical "theories;" you'll learn real-world, actionable techniques you can begin using immediately to double and triple the effectiveness of your advertising.
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Posted by Nanette Stupecky
Interesting and fresh ideas that I’m looking forward to using.
Posted by Kevin Zimmerman
As always, Dan O’Day presented new, provocative information that prompted me to think differently about how I approach my copywriting.
Posted by Matt Worzala
Really good, all new ideas to me. Loved the examples.
Posted by Patrick Dailey
I can and will use some of these techniques. Thank you!
Posted by Jim Gilles
NEW info!
Posted by Jeremy Kuzniar
Plenty of useful information for me as a production director.
Posted by Ken Cooper
Solid information. Looking forward to implementing these ideas.
Posted by Matthew Larson
Gave me new ideas on how to successfully write great copy. Wonderful!
Posted by Lisa Gaumnitz
Excellent! I will use what I’ve learned on my next two public service campaigns
Posted by John Flesch
A very rewarding seminar. It really got me thinking, and now I have a lot of new techniques to try.
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