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HYPNOTIC ADVERTISING by Dan O'Day (4-CD set)

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In this extraordinary, groundbreaking, four-hour audio seminar — recorded in-studio, for maximum clarity — Dan O'Day takes you deep into the minds of consumers and demonstrates simple yet powerful methods of communicating your sales message on both a conscious and an unconscious level.

(The title is no joke; O'Day's post-graduate studies were in hypnosis, and he was the first "radio person" ever certified as a Neuro-Linguistic Programming Practitioner!)

Here's just a brief sampling of what you'll learn....

  • Selling via Associations vs. Facts
  • Employing Synaptic Invasion Techniques
  • Tapping into Hebbian Connections
  • Widening the Base of Neurological Contact with the Listener
  • Hypnotic Persuasion Techniques
  • The Roger Bannister Effect
  • Altered Consumer Perceptions = Altered Reactions
  • Harnessing the Closure Principle
  • What "Recovered Memory Phenomenon" Means to Your Advertising
  • When & How to Create Eidetic vs. Constructed Images
  • Irresistible Involvement Techniques
  • The Secret Power of Sound Effects
  • Using “Deletion” to Laser Focus the Prospect's Attention to Your Message
  • When & How to Trigger Kinesthetic Involvement
  • When & How to Trigger Auditory Reinforcement
  • Presenting Your Message for Visual Coding Visual Coding
  • Creating Empathetic Identification
  • Establishing Emotional Triggers
  • Anticipatory Surprise (The key to successful long-running comedy spots)
  • Emotional Memory Markers
  • Micromuscular Rehearsal Effects
  • Deliberately Triggering a Polarity Response
  • Strategic Use of Audio Image Generators
  • Learning via Metaphors
  • Pacing & Leading Your Prospect to Your Solution
  • “Mind-Reading” to Establish Instant Rapport
  • Presupposition (one of O'Day's favorite techniques)
  • Controlling Your Prospect with Conversational Postulates
  • Strategic use of Age Regression
  • Deletion
  • Auditory, Visual and Kinesthetic Language
  • Your Prospects’ Preferred Sense Modalities
  • Verbal Clues: Visual
  • Verbal Clues: Auditory
  • Verbal Clues: Kinesthetic
  • How to Identify Your Client's Preferred Sense Modality...Before You Ever Meet!

As usual, Dan O'Day illustrates the principles he teaches with powerful audio examples — more than 100 actual commercials to make sure you understand the principles and hear how easily (and powerfully) you can apply them to your work.

And as always, O'Day focuses only on advertising techniques that deliver measurable results for advertisers.

You won't be learning hypothetical "theories;" you'll learn real-world, actionable techniques you can begin using immediately to double and triple the effectiveness of your advertising.

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Previous | Showing reviews 21-30 of 82 | Next

  1. fresh ideas

    Posted by Nanette Stupecky

    Interesting and fresh ideas that I’m looking forward to using.


  2. new, provocative information

    Posted by Kevin Zimmerman

    As always, Dan O’Day presented new, provocative information that prompted me to think differently about how I approach my copywriting.


  3. all new ideas to me

    Posted by Matt Worzala

    Really good, all new ideas to me. Loved the examples.


  4. can and will use these techniques

    Posted by Patrick Dailey

    I can and will use some of these techniques. Thank you!


  5. NEW info!

    Posted by Jim Gilles

    NEW info!


  6. Plenty of useful information

    Posted by Jeremy Kuzniar

    Plenty of useful information for me as a production director.


  7. Solid information

    Posted by Ken Cooper

    Solid information. Looking forward to implementing these ideas.


  8. Wonderful!

    Posted by Matthew Larson

    Gave me new ideas on how to successfully write great copy. Wonderful!


  9. will use what I’ve learned

    Posted by Lisa Gaumnitz

    Excellent! I will use what I’ve learned on my next two public service campaigns


  10. really got me thinking

    Posted by John Flesch

    A very rewarding seminar. It really got me thinking, and now I have a lot of new techniques to try.


Previous | Showing reviews 21-30 of 82 | Next


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