Loading... Please wait...


Your Price:
$197.00 (You save $202.00)
Usually ships in two business days.

Product Description

Tap the “Play” Button for a Sample

In this extraordinary, groundbreaking, four-hour audio seminar — recorded in-studio, for maximum clarity — Dan O'Day takes you deep into the minds of consumers and demonstrates simple yet powerful methods of communicating your sales message on both a conscious and an unconscious level.

(The title is no joke; O'Day's post-graduate studies were in hypnosis, and he was the first "radio person" ever certified as a Neuro-Linguistic Programming Practitioner!)

Here's just a brief sampling of what you'll learn....

  • Selling via Associations vs. Facts
  • Employing Synaptic Invasion Techniques
  • Tapping into Hebbian Connections
  • Widening the Base of Neurological Contact with the Listener
  • Hypnotic Persuasion Techniques
  • The Roger Bannister Effect
  • Altered Consumer Perceptions = Altered Reactions
  • Harnessing the Closure Principle
  • What "Recovered Memory Phenomenon" Means to Your Advertising
  • When & How to Create Eidetic vs. Constructed Images
  • Irresistible Involvement Techniques
  • The Secret Power of Sound Effects
  • Using “Deletion” to Laser Focus the Prospect's Attention to Your Message
  • When & How to Trigger Kinesthetic Involvement
  • When & How to Trigger Auditory Reinforcement
  • Presenting Your Message for Visual Coding Visual Coding
  • Creating Empathetic Identification
  • Establishing Emotional Triggers
  • Anticipatory Surprise (The key to successful long-running comedy spots)
  • Emotional Memory Markers
  • Micromuscular Rehearsal Effects
  • Deliberately Triggering a Polarity Response
  • Strategic Use of Audio Image Generators
  • Learning via Metaphors
  • Pacing & Leading Your Prospect to Your Solution
  • “Mind-Reading” to Establish Instant Rapport
  • Presupposition (one of O'Day's favorite techniques)
  • Controlling Your Prospect with Conversational Postulates
  • Strategic use of Age Regression
  • Deletion
  • Auditory, Visual and Kinesthetic Language
  • Your Prospects’ Preferred Sense Modalities
  • Verbal Clues: Visual
  • Verbal Clues: Auditory
  • Verbal Clues: Kinesthetic
  • How to Identify Your Client's Preferred Sense Modality...Before You Ever Meet!

As usual, Dan O'Day illustrates the principles he teaches with powerful audio examples — more than 100 actual commercials to make sure you understand the principles and hear how easily (and powerfully) you can apply them to your work.

And as always, O'Day focuses only on advertising techniques that deliver measurable results for advertisers.

You won't be learning hypothetical "theories;" you'll learn real-world, actionable techniques you can begin using immediately to double and triple the effectiveness of your advertising.

Click here for larger image Click here for larger image

Find Similar Products by Category

Write your own product review

Product Reviews

Previous | Showing reviews 11-20 of 82 | Next

  1. got a LOT out of this

    Posted by Steven Schwinn

    I got a LOT out of this!

  2. lots of new, useful info

    Posted by Roz McKennon

    I am taking away with me lots of new, useful info.


    Posted by Joe Meinecke

    One word: HELPFUL.

  4. a creative approach to copywriting

    Posted by Yvette Fugiel

    Gave me a creative approach to copywriting. A different style & approach.

  5. will help me help my clients

    Posted by Diana Hollister

    This will help me to help my clients.

  6. great new ways

    Posted by Jerry Bacon

    Some great new ways to approach what I do!

  7. Excellent!

    Posted by Janine Kerin


  8. Fantastic and informative

    Posted by Joshua Crabb

    Fantastic and informative. This WILL help to add to the value of myself as an account executive AND add value to the radio spots of my clients. It will also help to increase sales.

  9. will help me make more money!

    Posted by Anita Smullin

    This seminar was informative and will help me make more money!

  10. loved the science behind the art

    Posted by Terri Burnett

    Wonderful! I loved the science behind the art. The applications make sense, and I’ll definitely be able to use them in my work.

Previous | Showing reviews 11-20 of 82 | Next

Add to Wish List

Click the button below to add the HYPNOTIC ADVERTISING by Dan O'Day (4-CD set) to your wish list.

You Recently Viewed...