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World Premiere! Whether you're musically educated or musically illiterate, if you produce radio imaging then you must have a basic understanding of how music works.

That is, if you want your production to stand above the mediocre masses.

"Music Theory" can be a daunting subject.

But not when Dave Foxx (Creative Services Director, Z100 New York) teaches you — breaking each element down to the simplest of terms to give you a good grounding in music theory.

As Foxx declares, "This could be the most valuable lesson any audio producer can learn."

You Will Learn...

  • The components of music and how they relate to each other 
  • How to make the perfect content edit every time 
  • How to stretch and contract music beds to length 
  • How to create perfect beat-mix promos from scratch 
  • How to make music more integral to your message 
  • How to take music apart and rebuild it to suit your needs 
  • How to add perfect intros to :00 start songs 
  • The critical difference between rhythm and tempo 
  • Beat-mixing vs. beat-matching — and when to do which

                                Verbatim Attendee Reviews

“Dave’s 10-point breakdown of music was extremely helpful.”

Profoundly valuable insights about manipulating music, from a real master. VERY, very helpful!”

“I learned some juicy technical tidbits!”

“Having been musically trained, there were things I knew to do by instinct; however, Dave was able to take those things and explain to me not only why I was doing them but also how I could apply them more efficiently…and added some new tools to my bag.”

“Laid out simply, easy to follow! I learned technical aspects I can’t wait to incorporate into my daily work."

Running Time: 1 hours, 21 minutes

This DVD is formatted for NTSC only. If you are in Europe or in Asia, please do not order unless you have a DVD player that will play NTSC.

Dave Foxx is Creative Services Director of Z100/New York. He's won dozens of production awards, produced a platinum record, and is the “voice guy” for almost 40 radio stations from Bakersfield and New York to Tokyo and Paris.


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