Dan O’Day’s Radio and Voiceover Tools

• Words a restaurant never should include in a commercial (but often do). But you won't, because you'll know better.

• How to have your guests write your advertising copy for you

• Some unique ways of using music to create a stand—out restaurant campaign. You'll to hear some wild ideas that you'll probably want to adapt for your own restaurant — and if you do so, you'll really stand out in your market.

• How to create the right kind of restaurant association in the consumer's mind

• How to paint appropriate restaurant pictures

A Few Sample Success Stories

• Italian restaurant with no lunch business. Before: "The place was a ghost town at lunch time. Tumbleweeds blowing through the dining room. And really, what can you say that's different about an Italian restaurant with red leather booths, dark wood paneling and dim lighting?" After: "The commercials always ran around lunch time. A few weeks later, the place was packed at lunch."
   
• Restaurant targeting college crowd
   
• Successful branding for a "smoothie" specialist
   
• O'Day's own commercials for a Steak & Chilli restaurant
  
  
• Hamburger restaurant that targets its consumers with laser-like precision
   
• Introducing a new restaurant category

• If you want to appear on your own commercial, O'Day shows you how to do so in a way that drives new customers to your door — rather than just making you a star in your market (which in itself isn't a bad thing).

• You'll learn O'Day's 30 Magic Restaurant Questions for your own restaurant. As you answer these unique questions, your commercial will be writing itself!