Loading... Please wait...

How to Interview the Radio Advertising Client (Orkin & O'Day)


Product Description

This Product Is a 68-Minute mp3 Audio Seminar,
which you can download immediately upon purchasing.

Personal recommendation from Dan O’Day...

If you ever write radio commercial copy, please download this audio seminar. It will forever change your concept of the "Client Needs Analysis." Your commercials will be more powerful, more effective, and more profitable for your advertisers.

What an eye-opener! Dick Orkin & Dan O'Day interview an honest-to-goodness, real life advertiser, in the process revealing all their secret tricks for digging past the superficial, past the unimportant, past the "it’s our people who make the difference" B.S....

All the way down to the true, compelling human story that lies within each of us. (Including advertisers.)

Before they finish, they invite radio advertising copywriters to act as Assistant Sleuths by asking their own questions (following Dan & Dick's methods).

And then those copywriters create commercials for the client right there on the spot.

You'll hear their extemporaneous, creative brainstorming sessions as well as some of the commercials they create.

You'll be amazed (as Dan and Dick were) at how good some of those freshly minted commercials are.

And for the rest of your career, you’ll actually look forward to conducting every new client interview, because you know it will bring you much closer to the client and lead to advertising riches.

Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar immediately. 

Other Details

Product Type:
Instant mp3 download

Find Similar Products by Category

Write your own product review

Product Reviews

This product hasn't received any reviews yet. Be the first to review this product!

Add to Wish List

Click the button below to add the How to Interview the Radio Advertising Client (Orkin & O'Day) to your wish list.

You Recently Viewed...