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Product Description

This Product Is A 68-Minute mp3 Audio Seminar + PDF Study Guide + Complete PDF Transcript,
which you can download immediately upon purchasing.

Personal recommendation from Dan O’Day:
In this exclusive audio seminar, super-salesman Chet Holmes teaches radio advertising salespeople how to apply the same principles, strategies and techniques that he has used to transform struggling companies (including quite a few Fortune 500 clients) into unstoppable selling machines.

Super-Salesman (And Best-Selling Business Author) Chet Holmes Teaches You His Secrets For Becoming Your Own Ultimate Sales Machine.  

You Will Learn....

  • How to get more prospects to return your calls 
  • How to quadruple your appointment settings without working any harder
  • How to increase your closing ratio
  • How to compete against price-cutting competitors
  • How to increase sales in a slow market
  • How to overcome the “it's not in my budget” objection
  • What to say when a client wants to cut back their existing schedule

  • How to differentiate between a genuinely interested prospect and someone who is just too polite to say no, so they continue to postpone meeting you
  • How to smoke out a client’s advertising budget — what they really spend on advertising now, and how much they could spend
  • How to respond to a prospect who wants a guarantee that a radio campaign will work

  • How  to take a larger share of your market from all other media… and keep it
  • How to bulletproof yourself so no competitor can stand against you — and no one can take any business away from you 

    Chet Holmes Will Teach You...

  • Understanding the dynamics of your Prospect Pyramid
  • How to build your own “Stadium Pitch”
  • Why you probably need to change the title of your sales kit
  • Why a strategist always will outsell a tactician (and what do those terms really mean, anyway?)
  • Identifying your Strategic Goals
  • Why you never should give a sales “presentation”
  • Why you must include a strong “Pain” Segment
  • How to win your prospect's trust and respect
  • How to establish yourself as The Expert in your very first meeting with a prospect
  • How to motivate the prospect to take action now
  • How to get prospects voluntarily to share with you the most intimate details of their business 
  • “Setting The Buying Criteria” so you’re the prospect’s only logical choice
  • The secret to finding valid statistical support that makes your prospect go, “Wow!”
  • A simple, easy-to-sell “added value” every radio station should be offering to every advertiser
  • How to make all of your salespeople ask all the right questions…all the time
  • How and why you should ask personal questions that sound like business questions
  • An outside resource that will build your entire Core Story for you, ready to present to your prospects
  • Targeting your prospects with Chet’s Best Buyer Strategy
  • How to prepare for every possible contingency in advance — so every salesperson knows exactly how to respond to any action or response by a prospect

Chet Holmes, “Super Strategist of the Fortune 500,” has worked with 60 Fortune 500 companies as a trainer and strategic consultant. His systems first attracted wide attention while Chet was running nine divisions of a company owned by billionaire Charlie Munger (Warren Buffet’s partner): 

 Chet doubled the sales volume of each division — for three consecutive yearsThat achievement brought him his first national recognition.

Industry Week calls him “one of the top 20 change experts in the country.”

Success Magazine says, “Chet Holmes breaks sales records wherever he works.”

His client list includes: Wells Fargo, Apple Computer, Dean Whitter/ Discover, Pac Bell, Estee Lauder, Thomson International, Merrill Lynch, Solomon Brothers, W.R. Grace, Citibank, Cosmair, Banker’s Trust, Home Life Insurance….

He has designed more than 500 advertising campaigns and hundreds of sales systems in hundreds of different industries.

A strategic sharp shooter, Chet Holmes consistently catapults his clients beyond the competition…and often beyond their own expectations.


Running Time: 1 Hour, 8 Minutes plus PDF Transcript plus PDF Study Guide

Immediate delivery! When you submit your order, you’ll be able to download this valuable audio seminar immediately.

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