Dan O’Day’s Radio and Voiceover Tools

Personal recommendation from Dan O’Day:

Vishen Lakhiani is the guy other Internet marketing gurus go to for help with Social Media marketing. This is the only time he's ever shared his insights and cutting-edge tactics specifically for radio people.

I actually flew Vishen to Los Angeles from Malaysia to share his Web 2.0 and Social Media knowledge with a group of radio programmers from around the world.

Here’s What a Few of Those Program Directors Said Afterward….

“This was worth the airfare, the airline losing my bag, missing my connection and having to spend a night in Amsterdam! So much stuff, I came up with tons of ideas. I know I’ll pick up even more when I listen to the recording of this session.”

“As a young person, I was able to really comprehend what Vishen was saying. I also loved how he gave me even more tips involving Facebook and Twitter, etc. I am already programming the station with this mentality, and it was fantastic to get many more new ideas.”

“The man is a genius. I could not type fast enough. He made me realize I’ve been idling on the Web. Time to rev my engines!”

“Brilliant. Well worth traveling across the Atlantic for on its own! Amazing presentation and great thought-starters.”

“I expected good, but I didn’t expect outstanding. How many times have we sat thru the ‘get on the Web’ session? The 12 Tactics explained everywhere I need to be with Web 2.0 and social media. Everything I didn’t understand or couldn’t justify my time for was cleared up here. I am now armed with all I need to dive head first into social media. I thought I was ready. I didn’t realize how much I didn’t know.”

You Will Learn:

• 12 Winning Tactics to Take Advantage of the “New” Web

• How to transition from "One -To-One, Unidirectional" communication to "Many to Many + Personalized" 

• How to harness the power of Social Networks

• How to harness the power of User Generated Content

• How to harness the power of Social Media 

• How to harness the power of Social News and Bookmarking

• Brand Building

• Targeted campaigns

• Video SEO

• Testimonial Gatherin

• Personalization

• Digital Conten 

• The Facebook communication advantage

• Should your radio station have its own Facebook page? (The answer might surprise you.)

• The Three Facebook functionalities you should be using to build a fan following 

• How to leverage and combine new technologies to get your audio content out in new media

• Why the email "open" rate to your database is lower than you think

• How to get more traffic to your podcasts

• How to use video email

• How to use blogs for Social Proof, Commitment and Consistency

• How to use YouTube for search engine optimization 

• How to use YouTube to create “social proof”

• Long-term strategies to keep your station ahead of the competition and close to your audience